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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

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The Right Customer Promises Drive Better Marketing Results

B2B Marketing Directions

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. The WARC database includes over 24,000 case studies drawn from global ad competitions. The trouble is, I don't know which half."

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

The link(s) should direct users to specific, granular choices to opt out of targeted ads (aka; ‘cross contextual behavioral ads’) associated with third parties disclosed from visits to that Business website or app. Instead of both links, businesses have an alternative option to reference a “Your Privacy Choices” link.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. In June 2018, California passed the California Consumer Privacy Act (CCPA) of 2018.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Small Business Trends ). MarketingSherpa ). WordStream ).

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Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren't So Sure

Hubspot

The team them used content sharing and tracking platform BuzzSumo to measure how much engagement -- shares, comments, and such reactions as Likes -- was received by all stories published by these sites between January 2015 and July 2018 on Facebook and Twitter. Source: University of Michigan. Source: Les Décodeurs.