KoMarketing Associates

DECEMBER 4, 2017

The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Approximately 57 percent intend to dedicate more of their budget toward SEO, SEM and email.

Analytics 196

Analytics SEM Aggregators CMO 196

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. So what does that mean for the rest of the year?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

QuanticMind

DECEMBER 5, 2018

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Another major benefit of using Bing for SEM is lower competition.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. In May 2017, Google’s CEO announced the company had achieved a 4.9% To succeed in 2017 and beyond, SEO marketers must keep an eye on trends and adapt their strategies accordingly. Optimize for User Intent. About KEO Marketing.

SEO 48

SEO Trends Multi-Channel SERP 48

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Geo targeting tips from “Local Search Roundtable: Ask Us Anything About Local SEO and SEM”: Featuring: @phixed , @si1very , @danleibson , @conradsaam , @mattmcgee.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. .

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Brandpoint

JANUARY 23, 2020

Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. an online advertising company that specializes in strategy and management of SEM and PPC. She regularly contributes posts for Search Engine Watch and The SEM Post. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. SEO and SEM. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

OCTOBER 23, 2017

Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

Martech

APRIL 26, 2023

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? A lot of it is like SEO/SEM, HTML, web design, Photoshop. So for me to make a year, I’ve seen a lot of people come in and out the door in the last year, but that’s pretty much where my career has taken me. I’m done.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Work Management Budget Programs 93

QuanticMind

MAY 20, 2019

In the summer of 2017 when we were in Portland, Oregon for a vacation (yeah, weird Portland), we tried Salt and Straw and for some reason, that Ice Cream experience stuck with my kids. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k).

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Metadata

NOVEMBER 16, 2017

Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research. This is when she is ready to compare prices and companies. Now Mary types “top lead generation companies” into Google sees a bunch of ads for various lead generation companies.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” For 2017, marketers selected digital advertising (49%), social marketing (45%), company website development (37%), content marketing (35%), email marketing (32%), search marketing (32%), and mobile marketing (27%).

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Conductor

MARCH 8, 2022

She has been a featured speaker at a long list of notable industry events, including SMX, and was named one of the Female Search Marketers of the Year in 2017 by Search Engine Land. What earned Lily a spot on this list is her willingness to share her SEO knowledge widely. Women run the (SEO) world.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

QuanticMind

OCTOBER 5, 2016

Now that we’re back, we’ve condensed our learnings from the event’s sessions into 5 key takeaways: 1) Your SEM strategies need to incorporate new and upcoming ad changes. Standard text ads (STAs) are also on their way out come January 2017, to be replaced by Expanded Text Ads (ETAs), which are still very, very new.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. According to LinkedIn’s 2017 U.S. SEM Agencies vs. In-House SEM Campaigns. For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

KEO Marketing

OCTOBER 26, 2017

Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. Q4 is a common time for companies to prepare 2018 marketing plans and budgets.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

NetLine

OCTOBER 17, 2019

In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. SEM and SEO, social media, e-mail marketing, customer events and tradeshows, webinars. SEM is still the initiative that brings the most leads and has the biggest chunk of our budget.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

Webbiquity

APRIL 10, 2018

58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Simplifying and personalizing the buying process is now the key differentiator. Business2Community ). 10: Enterprise vs.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

KEO Marketing

DECEMBER 14, 2017

In 2017, 90% of all content shared by users on social media was video. This helps you build anticipation and excitement around your ephemeral content because it is only available for a limited time, but still allow your hard-hitting quality content to remain. Focus More on Video.

Social Media 59

Social Media Social Marketing Trends Planning 59

QuanticMind

JULY 10, 2019

This resulted in removing the shaded boxes around ad and making moves towards the green ad labels that were introduced in 2017 and were in use until this new change in spring 2019. For more on SEM history check out our blog on “ A Brief History of SEM.”. The history of search and it’s relationship to advertising confirms this.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

QuanticMind

JUNE 14, 2017

SMX Advanced 2017, Day 1. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . (pictured: @jdischler , @GinnyMarvin ). Featuring: @jdischler. Featuring: @stevesirich.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

KEO Marketing

DECEMBER 12, 2017

And don’t forget to include what worked really well for you in 2017 and how it can be adapted to a New Year and new technology. Sometimes, it can be challenging to stay abreast of all the changes. Take the above recommendations into consideration when you create your marketing plan for 2018.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

KEO Marketing

OCTOBER 10, 2017

Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

QuanticMind

JUNE 27, 2016

It was a sold-out show: 1,600 of the smartest minds in SEO and SEM came together to share case studies, unveil new technologies, and start discussions for next year. 2) Constant tweaking is a strategic must—when it comes to search engine marketing (SEM), the concept of a status quo is obsolete. When should marketers say ‘no’?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KEO Marketing

OCTOBER 5, 2017

2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. It is just as important to consider new technologies that may benefit your business by amplifying your message, reaching a new audience, or by better understanding your marketing metrics.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc. Joe Martinez. Aaron Levy.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Sprout Social

JUNE 24, 2019

CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award. Whiteoaks was also named Sprout Partner MVP in 2017.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Webbiquity

MARCH 8, 2016

By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: Product videos and presentations are the two most popular types of content used by B2B technology marketers in both the product introduction and product growth stages. MarketingProfs ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

A Better Jones

FEBRUARY 26, 2020

PROS Provided me with a refresh on marketing fundamentals such as KPIs and buyer persona Introduced me to search engine marketing (SEM), display ads, and social media advertising Also refreshed my Google Analytics knowledge Hands-on learning and “real-world experience” through projects that were run in real time through various social media platforms (..)

Course 52

Course Online Marketing Planning Paid Search Agency 52

Sprout Social

MAY 12, 2017

Você poderia imaginar o estado do marketing de redes sociais sem as hashtags? Remember to share pics of your pup using #dogsofwework—we'll choose the best ones for our 2017 calendar! ( Gerenciamento do Instagram. Sete em cada dez hashtags no Instagram são de marcas.

SEM 43

SEM Facebook Best Practices Marketing 43