ViewPoint

NOVEMBER 17, 2017

The age-old issue of how Sales and Marketing work together (or not) is still on the table. Marketing complains that Sales doesn’t follow up on their leads; Sales contends that the leads Marketing sends their way aren’t any good. What are your thoughts on the current state of Marketing and Sales alignment?

Conversion 120

Conversion Work Management Sales Qualified Leads Inbound Marketing 120

KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. It’s time to open that conversation.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. Enterprise Marketers and SEO Objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

Webbiquity

MARCH 8, 2018

In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. The long answer has a lot to do with how consumers are becoming increasingly savvy to traditional marketing tactics. With micro-influencers, this funnel is flipped.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Digital in 2017: A Global Overview. It was great to read how the new technologies built on AI and machine learning, backed by big data, could benefit B2B organizations in key areas such as lead gen, sales, and customer behavior. Do Links Still Matter for SEO in 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Vidyard

JANUARY 25, 2017

Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. Which tactics will get you noticed? When you sell, are you making change?

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

ViewPoint

DECEMBER 22, 2016

Is "appointment setting" an effective tactic for lead generation and nurturing? One tactic some organizations have used to solve this problem is "appointment setting." The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively.

Sales Qualified Leads 120

Sales Qualified Leads B2B Sales Cold Calling Lead Scoring 120

ViewPoint

NOVEMBER 13, 2017

To put these numbers into perspective, in 2017 we will complete over 500,000 touches to disposition roughly 50,000 companies on behalf of our clients. To reduce sales lead generation cost, you need to optimize the value of each prospect. We strongly believe that great technology, while necessary, does not replace great conversations.

PointClear 319

PointClear Media Sales Qualified Leads High Quality Lead 319

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Unfortunately, too many sales reps and enablement groups haven’t gotten the memo, and remain entrenched in their old ways.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. Sales enablement teams often act as centers of excellence, tasked with developing and deploying best practices and processes benefiting various departments.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading!

Ad Building 100

Ad Building Case Study Case Studies Word of Mouth 100

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. between 2017 and 2018. There’s just one challenge.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Martech Advisor

NOVEMBER 15, 2019

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? The top 10 trends in Sales Tech for 2019 – 2020. Bonus tip: winning sales in the experience economy! Table of Contents.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to increase revenue and achieve your goals. Fewer Features, More Benefits.

eCommerce 134

eCommerce Conversion Marketing & Strategy Copywriting 134

Sword and the Script | B2B

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. Measuring your content marketing activities can help refine your program to improve its impact on your business including content’s ability to drive leads and sales. There are so many tools available to help improve the sales process.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Visit your site or sales page. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Aberdeen

MARCH 6, 2019

Part of the Sales Team…. Conversational marketing has been around since the invention of the cold-call. But similar to the way many of us connect with one another, this marketing tactic has evolved into a text-based, messenger style. With their assistance, you never miss a conversation again — or, even better, a sale.

Conversion 68

Conversion Work Management Marketing Management Cold Calling 68

Roketto

MARCH 8, 2018

There has never been more pressure on SaaS executives to implement software sales techniques that work. Today, funding comes with the expectation of closing sales. SaaS executives must make sure that journey begins and ends with a funnel designed from the ground up to close deals effectively, systematically, and consistently.

Enterprise Management 89

Enterprise Management Top of Funnel Work Management Marketing Management 89

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Sales automation. Focus on the middle of the funnel. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Hubspot

JANUARY 13, 2021

I will always be a believer in sales mentorship programs. Eventually, I took those learnings and taught them to sales reps I was mentoring. As I've seen firsthand, mentorship programs accelerate the learning and promotion processes on a sales team. Sales Mentoring: What's in It for You (the Mentor)?

Peer-to-peer 68

Peer-to-peer Training Wiki Organic Leads 68

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: Internet marketing includes a bunch of tactics including email marketing, social media, content marketing etc.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Ceridian’s marketing and sales teams use video to create powerful, personal and impactful customer connections.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

QuanticMind

APRIL 10, 2017

See QuanticMind at booth #46 to discuss these key tactics and get 10% off registration with our promo code below. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. Both topics will be covered at SMX Advanced 2017, and we’ll have full session coverage in this very blog. Stay tuned! The rise of mobile.

SEM 40

SEM PPC Analytics Tactics 40

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process. Now all you need is a cold call script.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Ceridian’s marketing and sales teams use video to create powerful, personal and impactful customer connections.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65