Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Hubspot

JULY 17, 2017

“Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. 9 Brands That Don't Do Traditional Marketing.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

Directive Agency

MAY 2, 2017

As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns. What is influencer marketing? How effective is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. Content Marketing 2016 & SEO. What are the new methods in Content Marketing for SEO? Any YouTube hacks for video marketing? Your thoughts?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Hubspot

MARCH 17, 2017

Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. March 19-23, 2017 | Las Vegas, NV | Pricing Info. 2) Social Media Marketing World.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

seo.co

OCTOBER 6, 2023

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). And if you want to be at the top of the SERPs, you need backlinks. You need to develop content. You need to build publisher relationships. You need to practice outreach. And you need to follow up.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Hubspot

OCTOBER 4, 2017

1) How do you keep up to date on your target market? Even if the target market of their last job is totally different from the one they’re interviewing for, this will show their ability to find and keep up with relevant trade publications and blogs. 6) What role does social media play in your selling process? If so, why?

Best Practices 101

Best Practices Sales Cycle Work Management Sales Qualified Leads 101

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. billion in 2017 to $47.3 Marketing Consultation .

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing & Strategy 94

Single Grain

SEPTEMBER 5, 2019

This guide shares everything you need to know about Facebook retargeting — including the reasons you should run this type of advertising campaign and the step-by-step guide you’ll need to create your own. Get A Free Consultation. Their 7-year-old daughter ran into the den crying. Let’s get started!

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Single Grain

JULY 14, 2021

Here are the answers to all those questions, along with a detailed look at one of the best identity theft protection services available on the market — Aura. What we used to do physically is now done digitally more than ever before: shopping, banking, working and social connections are performed through a number of devices, apps and sites.

Work Management 52

Work Management Marketing Management Service Paid Search Agency 52

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. Their annual revenue for 2018 was $232 billion , which was a 30.93% increase from 2017.

SMB 83

SMB Paid Content Marketing & Strategy Marketing Strategy 83

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Small and medium-sized businesses will likely get all the features you need from the free version. Do you need to add the GA code to every page of your site?

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Outgrow

FEBRUARY 1, 2021

Social proof – to validate your product. While this list has the best of the best landing page software, here are some things you need to keep in mind before zeroing in on one. A/B testing feature – If there’s one feature that you need to have on a landing page software, it’s this. Key Features. Pricing : Paid.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Maybe you’re pushing out as much as you can but you only have so much time or budget and you need more impact? You can learn to make your marketing far more effective by improving it with A/B testing! Some tests can see leaps of 10-50% difference.). Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

ClearVoice

SEPTEMBER 9, 2019

With 75 percent of high-income-earning online adults using Facebook and YouTube, according to Pew Research , it’s no wonder that social media is a key ingredient in many marketing campaigns. Social media itself is a living organism — growing, changing and evolving all the time. Summary of Hootsuite and Buffer.

Enterprise Management 103

Enterprise Management Work Management Paid Search Agency Marketing Management 103

Single Grain

OCTOBER 14, 2019

Social values. makes Nike’s marketing strategy so madly effective. Get A Free Consultation. So before we start digging into Nike’s digital marketing strategy and tactics, let me share some stats with you: Founded by Phil Knight and Bill Bowerman 55 years ago, Nike is now the world’s most valuable apparel brand in the world.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 109

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. Get A Free Consultation.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. million : Source. million : [link].

Paid Content 131

Paid Content Digital Asset Management Advertising Agencies Paid Search Agency 131

Single Grain

JULY 24, 2019

You’ll need a good tool in your arsenal for understanding your competitors’ content strategies. It’s getting a lot of buzz now, and with good reason: Click here to download your free guide right now! Get A Free Consultation. If your competitors are crushing you online, it could have something to do with your content.

Marketing & Strategy 97

Marketing & Strategy Top of Funnel SWOT Content 97

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Scoop.it

NOVEMBER 2, 2021

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? There will be no marketing efforts. For whom are you producing content?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

JULY 1, 2019

It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. Get A Free Consultation. What Is Affiliate Marketing? Dive Deeper: Why Affiliate Marketing Is a Great Option for Startups.

Paid Content 89

Paid Content Enterprise Management Work Management Advertising Agencies 89

Single Grain

MARCH 7, 2022

The cryptocurrency market is booming. With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. The blockchain market is expected to reach over $23 billion by 2023, and the Bitcoin price is speculated to hit $250,000 by 2025. 8 Best Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. if your niche is social media, focus on a single platform that’s hot).

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111

Albacross

MAY 22, 2019

This is one thing that many B2B marketers miss out on, but it’s super important. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. How do you do this?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. In the current digital marketing landscape, interactive content is the fuel that brands need to succeed. Click To Tweet.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

ClearVoice

DECEMBER 10, 2018

This article was originally published in March 2017. Just one of many examples of these medical diagnostic chatbots is Babylon , a subscription service available in the UK that offers artificially intelligent chatbot-based consultations that result in a suggestion for a medical course of action. Both are pricey. Enter chatbots.

Marketing AI 100

Marketing AI Facebook Ad Building Marketing Automation Services 100

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Single Grain

AUGUST 9, 2019

When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response. Get A Free Consultation. Therefore, before you start working on your website content or design, you first need to know who they are.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Content marketing gets 3X more leads than paid search advertising.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Litmus

AUGUST 16, 2019

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, and start sending better emails today. They needed to really adapt to the Internet. [00:02:09.270] And then, The New Yorker came calling back in 2017.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42