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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. It’s there, sleek, effective, and always in the user’s eye-line. Why the hush-hush? Not the most trustworthy bunch.

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#SMX East 2016: Search Engine Marketing Strategies & Top 5 Takeaways

QuanticMind

Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast. Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East.

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News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia. Three announcements caught my eye, all highlighting the increasing attention being paid to customer data. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.

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The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. percent in 2016.” percent in 2016.” But it’s also fruitful.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Is your content optimized for mobile viewing? That’s where paid advertisements and boosted posts can help level the playing field. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Keep an Eye on Reviews. Subject line. Twitter ads.

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See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. 2016 is well behind us, and it’s probably safe to say that it was an eventful and challenging year for many of us – in many ways. So what does that mean for the rest of the year?

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. Are we kind of, nearly, almost there?