Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Vidyard

SEPTEMBER 12, 2016

Actually, you deserve much more, and that’s why we may have something shiny and gold with your name on it…drum roll, please… The Video Marketing Awards are coming soon! So take this moment to reflect on everything you’ve achieved this year, and consider nominating your team for your very own golden, statuesque Video Marketing Award.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Are you using the best medium to engage your viewers and convert them into customers? Video can do so much more than you might imagine. November 8-11, Boston.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In this post, we'll look at how seven brands have been doing that with LinkedIn Live. MIT did this on a brand new scale by live-streaming its commencement ceremonies in 2019.

Linkedin 100

Linkedin Brand Identity Branding Work Management 100

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g.,

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Vidyard

AUGUST 30, 2016

So why would you want to try and video to your plate, too? Once you’ve prioritized, then it’s time to shift some things out and add video in. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. Offer your consumers the medium they want.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Banner ads, once the hallmark of Facebook’s revenue generation, have been largely cast to the side in favor of more dynamic, engaging mediums. For many brands, the biggest obstacle is one of cost.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In this post, we recap some of the presentations from yesterday on the power of brand storytelling. “It’s kind of creepy,” he said.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Contently

DECEMBER 9, 2016

Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Perhaps even more telling is that 20 percent of users will close the video altogether.

Video Marketing 60

Video Marketing Paid Search Agency Youtube Advertising Mediums 60

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. Advertisers are buying into the digital video hype.

Facebook 165

Facebook Rules Advertisements Advertising 165

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Not to mention, brands that make themselves more accessible to clients might even be perceived as companies that truly care about customer experience. 9 Brands That Made Services Virtual. Planet Fitness.

Service 101

Service Brand Identity Branding Budget Programs 101

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. Learn more about it in this video. Cryptocurrency is a hugely popular tag on Medium. Articles written in this space perform really well with Medium’s communities. There’s loads of hype around cryptocurrency these days.

Social Media 70

Social Media Media Brand Identity Branding 70

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. brands and advertisers can deliver personalized ads to different people across various channels, using other devices and in different regions in real-time. Reduce ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. 5 Video Marketing Myths, Debunked.

Video Marketing 77

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 77

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Viewtopia November 9-10, San Francisco Are you using the best medium to engage your viewers and convert them into customers? One of the best ways to do that?

Conference 51

Conference Forrester Best Practices B2B Sales 51

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. Video Resonates With Viewers on a Deeper Level.

Video Marketing 53

Video Marketing Effectiveness Eye-Tracking Click Rate 53

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. If you do it right, you gain trust, loyalty, and advocacy for your brand.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Consistent Branding and Messaging.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Determining the ROI of video is a direct result of tracking metrics on video performance.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. “Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –. Never forget the 3Cs. Research before you begin.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84