Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged. Take Adidas.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Vidyard

NOVEMBER 11, 2016

Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Elaine Ip (@_elaineip) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. When brands get the message wrong, those errors often surround gender, racial, or cultural stereotypes.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Social Media 127

Social Media Practices Video Marketing Media 127

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. This time we scaled our list up to include the top 200 influencers and brands driving the edtech and elearning discussion. WHAT ARE THE EXPERTS SAYING?

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Webbiquity

DECEMBER 19, 2023

Yet too many marketers and brands go about social media marketing the wrong way. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Alright, now the list. Fortunately, you don’t have to be one of “those” marketers.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Contently

APRIL 18, 2017

The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape. But with video, the metrics are crude; every platform has a different definition for how much time counts as a view. In TV, we know how brand advertising works.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Winners will be announced at Viewtopia ® , the annual video marketing summit held on November 9-10 in San Francisco. Best Personalized Video Campaign: Awarded to the organization who has used Personalized Video in a creative way to crush their targets and generate significant ROI.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

MKT1

DECEMBER 30, 2022

Just edited a video from a great chat I had as a bonus session of my website conversion course in December 2022. I’ll be working through a backlog of a handful of video chats from this past year and posting full videos and transcripts for paid subscribers only. This video is also available on Descript.

Design 52

Design Work Management Video Marketing Marketing Websites 52

Vidyard

SEPTEMBER 8, 2016

Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. A Correction In The Advertising Market.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Biznology

FEBRUARY 3, 2017

But channels and technologies don’t do justice to the ways some brands are putting it all together. Here are the 10 most inspiring digital marketing stories of 2016. DACIA : A subsidiary of Renault is one of Europe’s fastest growing car brands. SPOTIFY : Created a very clever personalized video in December of 2015.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Convince & Convert

JANUARY 4, 2016

Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #2: The majority of email opens will occur on mobile devices in 2016.

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. In this post, we’ll cover the different types of videos you can use on Facebook and some of the best practices for creating video content this 2023. An optimized Facebook video is: An actual video.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Vidyard

SEPTEMBER 12, 2016

Actually, you deserve much more, and that’s why we may have something shiny and gold with your name on it…drum roll, please… The Video Marketing Awards are coming soon! So take this moment to reflect on everything you’ve achieved this year, and consider nominating your team for your very own golden, statuesque Video Marketing Award.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Liveintent

FEBRUARY 28, 2023

Here are three data-backed ways to build brand awareness with ads in email. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. That means brands need to be sure they’re designing mobile-responsive ad creatives and landing pages.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Vidyard

DECEMBER 7, 2016

That last one may not seem like the most enjoyable part of this cold, wintery season, but every now and then a brand or two gets it right. Before we bust out the mistletoe, let’s take a moment to appreciate a few examples of holiday videos that are guaranteed to fill you with cheer. And that’s what I want to talk about today.

Video Marketing 50

Video Marketing Training Amazon Course 50

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Brand news and messages.

Examples 101

Examples Ad Building Brand Identity Branding 101

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. Remember the Pokémon Go craze of 2016? It’s being used more and more as a tool for brands to reach customers.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. This ad is great because it leverages entertainment to share meaningful work that has a long-term impact on the brand and the planet. Most brands recognize that we are past the point of raising awareness.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Cortex

SEPTEMBER 7, 2022

The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. Let’s talk about the rise of TikTok. How did they grow to that size in just five short years? Visual content.

Ad Building 52

Ad Building Brand Identity Branding Content 52

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Customer experience has been a huge concern for marketers lately.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167