article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 7) Training and communication are top challenges. B2B marketers named training & continuous learning (43%) and communications with other teams / functions (41%) as their top challenges.

article thumbnail

KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What B2B Companies Did Well in 2015?

article thumbnail

When to Get on (and When to Get off) the Social Media Train

ClearVoice

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns.

article thumbnail

What is Good Engagement Rate?

Oktopost

Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. During this time, requests for his training increased, as he traveled around the world for training and conference engagements.

article thumbnail

Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. The short answer: Education, recruiting, and training have traditionally been regarded as distinct, distantly related parts of the job placement pipeline.

article thumbnail

7 Marketing Trends That Will Impact Content Strategies in 2021

BenchmarkONE

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.