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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. 4) The top marketing KPIs are (too?)

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When to Get on (and When to Get off) the Social Media Train

ClearVoice

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns.

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7 Marketing Trends That Will Impact Content Strategies in 2021

BenchmarkONE

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

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7 Marketing Trends That Will Impact Content Strategies in 2021

BenchmarkONE

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

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7 Marketing Trends That Will Impact Content Strategies in 2021

BenchmarkONE

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

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Conversion Intelligence—The New Era of Marketing

Unbounce

It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. To put that into context, over the last year alone, social media ad spend in North America increased by a staggering 92.3%. And that’s okay.

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How to create a social media viral video

Sprout Social

For example, in 2015 one million views was considered viral, according to Animoto. Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Each purpose will require your team to create different videos for audience members at different stages of the funnel. Stay on top of trends. Were you inspired?