Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery. does a great job of turning its product into a viral social media moment. Wait, Isn't This the Same Thing as Google Glass?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Martech Advisor

JANUARY 9, 2020

Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most. Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Single Grain

APRIL 28, 2020

In fact, the average American spends about $4,000 on convenience per year and the leading share of it goes towards ridesharing: Realizing this, the company saw that because people already love their service, Lyft just needed their current customers to spread the word. The Lesson. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Controversy is one of the ways to publish viral content. Help them work for you to spread the word.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167