Remove 2015 Remove Storytelling Remove Viral Marketing Remove Word of Mouth
article thumbnail

How to Run a Successful Grassroots Marketing Campaign [+ Examples]


Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media


Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

article thumbnail

Snapchat Spectacles: A Simple Guide for Marketers


A great storyteller once said, “brevity is the soul of wit.” That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery. does a great job of turning its product into a viral social media moment. Wait, Isn't This the Same Thing as Google Glass?

article thumbnail

Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most. Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media.

article thumbnail

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

In fact, the average American spends about $4,000 on convenience per year and the leading share of it goes towards ridesharing: Realizing this, the company saw that because people already love their service, Lyft just needed their current customers to spread the word. The Lesson. The Lesson.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Controversy is one of the ways to publish viral content. Help them work for you to spread the word.