KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Marketing Insider Group

MARCH 11, 2015

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. The Storyteller.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Hubspot

MARCH 16, 2023

In this article: LinkedIn Hacks to Optimize Your Profile LinkedIn Networking and Growth Tips LinkedIn Posting Hacks LinkedIn Hacks for Job Seekers LinkedIn Hacks to Optimize Your Profile 1. In an article on LinkedIn Marketing , Mmeje says, “I have a simple formula for writing LinkedIn headlines: What you do + Who you do it for.”

Linkedin 85

Linkedin Ideal Customer Profiles Banners Profiling 85

Content Standard

JUNE 24, 2015

We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. For content marketers, here are four key takeaways: 1. Without a doubt, mobile has changed the game for content marketing. Data geeks can find the full report here.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. ” a self-deprecating video series in 2015.

Storytelling 213

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 213

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Content Marketing Planning Best Practices 50

Hubspot

JUNE 25, 2015

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. or make it flop.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next?

Content 40

Content Advertising Agencies CMO Storytelling 40

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next?

Content 40

Content Advertising Agencies CMO Storytelling 40

Hubspot

APRIL 27, 2016

To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. Because they found it was an even better way to showcase their radical approach to transparency than other social networks like Facebook. Why did they love it so much?

Branding 28

Branding Brand Identity Best Practices Social Media 28

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. These headsets were sent in preparation for NYT VR, a virtual reality mobile app The New York Times developed, designed to provide its readers with innovative and powerful storytelling. Back to the Future and Toyota.

Campaigns 100

Campaigns Branding Brand Identity Mobile Advertising 100

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. This is a classic for marketers, magazines, and sites like Buzzfeed. Here ya go. Content That Tells a Story.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167