Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Host a webinar to get new leads. Free startup listing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They should also understand the best practices for engaging in social media.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. SEO leads have a 14.6% SEO leads have a 14.6%

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Convince & Convert

DECEMBER 26, 2016

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat. Between 2015 and 2016, Snapchat went from 17% to 23%.

First-Mover Advantage 133

First-Mover Advantage Statistics Social Media Social Networks 133

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Make social sharing frictionless for your sales team by creating a social calendar.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Sprout Social

JULY 7, 2021

It certainly caught one family in Texas off guard a few years ago. In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. What is conversational commerce?

Social Media 139

Social Media Conversion Media eCommerce 139

Convince & Convert

MARCH 22, 2016

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat. To read all of the Infinite Dial findings (I very much recommend you do so) go here. Between 2015 and 2016, Snapchat went from 17% to 23%.

Statistics 114

Statistics First-Mover Advantage Social Networks Social Media 114

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

KoMarketing Associates

JUNE 23, 2015

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Screenshot taken 6/18/2015.

Social Media 120

Social Media Media Content Curation 120

Oktopost

APRIL 22, 2019

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Attribution.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Webbiquity

MARCH 8, 2016

The top challenge for content marketers will no longer be producing more content, but rather creating relevant content, in the right mix of formats, that connects with buyers on an emotional level. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

MARCH 26, 2015

Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. millennials are on Facebook.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. This all results in the reality that today’s shoppers truly live in both online and offline environments. So what does this mean for retailers?

Content 100

Content Mobile Marketing Communities Blogger 100

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. At its core, social is a mindset, a concept, and an approach. But it is more than the platforms.

Social Media 110

Social Media Media Enterprise Management B2B Sales 110

EveryoneSocial

MARCH 19, 2020

And of course all of this becomes even more important when we’re faced with tough macro/global events that require more employees to work from home. In 2015, 3.9 Focus, productivity, and motivation can wane without a way to stay connected, receive affirmation, direction, and ultimately meaning in our shared endeavors. million U.S.

Social Media 87

Social Media Activities Media Distribution 87

NuSpark Consulting

MAY 7, 2016

Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. However, not all content is created equal; buyers also report that they want to see more value and less pitch. No surprise there.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Contently

APRIL 18, 2017

In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Sprout Social

FEBRUARY 16, 2022

In one internet minute, 694,000 hours are streamed by YouTube users. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. As a result, these changes had a direct impact on the videos that were posted and how users came across them. billion YouTube users worldwide.

Youtube 118

Youtube Lead Scoring Lead Ranking Ad Frequency 118

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Listen to the show on iTunes or Stitcher ). … and several more on the way! Why Social Pros Works. A Humble Start.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. On Facebook, ROI is more than just reach or impressions. Facebook Ads. times ROI.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 94

Social Media Media Business Social Networks 94

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Kindness opens many doors online. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. Let’s find out. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Paul Gillin

JANUARY 2, 2015

10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

Biznology

AUGUST 7, 2019

He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. Immersive Technology, as you know, is dominated by AR and VR right now, with all sorts of variations including MR, XR, projection based. I stumbled on Looking Glass at the recent AWE conference in Silicon Valley.

Allocation 112

Allocation Display Paid Search Agency Training 112

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. Increasing Your Social Listening. Finding opportunities to make new connections.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Curation User-Generated Content 91