Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Content Standard

APRIL 27, 2018

There’s a reason Coca-Cola has plastered its name onto almost every advertising surface and consumer product imaginable, and it’s the same reason you can’t seem to shake companies chasing you with emails, sponsored social media posts, and other digital content: Persistence pays off.

Storytelling 78

Storytelling Brand Identity Branding Ethics 78

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Kind of like domes.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. That the difference between companies that survive and thrive and companies that die. Two Key Takeaways: Storytelling & Authenticity.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. In part one of this two part series, we’ll talk about: the importance of creating a plan to earn the company’s trust.

CMO 168

CMO Planning Storytelling Ad Building 168

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! We love that this video communicates the value the company can provide to a growing business with a touch of straight-faced humor at the end. The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales. Best B2B Storytelling.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. campaign was originally launched in 2000 (ten years before Instagram’s debut!)

Advertising Agencies 158

Advertising Agencies Brand Identity Branding Paid Search Agency 158

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Content Standard

SEPTEMBER 24, 2015

He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago. Storytelling can be an intimidating process if you don’t understand the craft behind it. We work in an industry of shiny new toys.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

The ROI Guy

JANUARY 26, 2015

Based on who is being engaged, Sales reps should be guided, based intelligently on the prospect’s role, industry, location, size and challenges, to the right value messaging, storytelling, insights, case studies and financial justification. Sources: SPI - https://www.trainingindustry.com/media/3203836/spi%20thefutureofsalestraining.pdf.

Effectiveness 40

Effectiveness Training Case Studies Storytelling 40

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. ” I call it participation marketing, and the reason is clear. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. It’s tempting to focus on your company when celebrating a milestone, but Converse understands that a 100-year milestone wouldn’t be possible without its passionate supporters. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 134

Communities Creativity Storytelling Case Study 134

Contently

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

SEO 160

SEO Content Paid Search Agency Youtube 160

ClearVoice

NOVEMBER 10, 2019

The Associated Press assigned bots to report quarterly earnings back in 2015 and have been able to increase the number of companies that they report on since then due to their AI helpers. Here’s how: Learn the art of storytelling. #writing #contentmarketing Click To Tweet. Don’t get me wrong, bots have a useful place.

Storytelling 90

Storytelling Press Relevance Analytics 90

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. As competition between these two companies grows, it will be interesting to see how long Google will index TikTok videos. Many are responsible for buying decisions at large enterprise companies.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. Every company has great assets, and marketers need to figure out how to accent them in a major way.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? At our booth, we employed a scribe to visualise the story of some of the key presentations at the event. Were you at TFM&A?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Content Standard

MAY 20, 2015

Many publications and media companies are emerging from the fog with clearer visions than ever before, though, and I’m feeling a little jealous. In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. The Evolved Corporate Structure.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 100

Storytelling Content Paid Search Agency Marketing & Strategy 100

The ROI Guy

JULY 15, 2015

We believe it’s all about Frugalnomics , and several key aspects of it that are impacting IT spending: 1) Do More with Less - Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. 2) Central IT is now Irrelevant? Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging. That’s when we come in.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. My stories have real protagonists who are trying to solve real problems and reach real outcomes.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Data StoryTelling: Bringing Life to your Data (Source: [link] ). Source: [link] ).

Storytelling 20

Storytelling CRM Forrester Analytics 20

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. When people see that your company is charitable, they're more likely to trust you and have positive associations with your brand. One way is be creative and start a movement. Support a cause.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100