Webbiquity

JANUARY 19, 2016

Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

OCTOBER 6, 2014

Use the tools you already have to create one-to-one relationships with consumers. Content marketing departments have advanced rapidly over the past five years, and the 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) reveals what’s on the minds of top marketers today.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

The ROI Guy

JANUARY 6, 2012

Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% For IT executives, budgets will remain constrained, an environment of do-more-with-less. For IT executives, budgets will remain constrained, an environment of do-more-with-less.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Marketing Insider Group

OCTOBER 1, 2014

The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. Surprisingly budget shows up as the fifth biggest challenge behind the need to produce variety in content marketing. Surprisingly budget shows up as the fifth biggest challenge behind the need to produce variety in content marketing.

Content Marketing 100

Content Marketing Planning Peer-to-peer Budget Programs 100

Hinge Marketing

AUGUST 6, 2019

Popular webinar platforms, and tools to evaluate. According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. While adoption is low among professional services firms, it is growing.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. We help each of our clients define or refine their Buyer Matrix, our proprietary tool for mapping specific buyer problems to our clients’ solutions. Pew Research reports seven out of every ten people access Facebook on a regular basis. Dive into research around your buyer’s needs.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 59

Resources Planning Content Marketing Best Practices 59

Marketing Insider Group

JULY 1, 2020

At its core, it’s a tool businesses can use for growth. This is not true for most marketing programs. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Content Marketing Planning Best Practices 50

Golden Spiral

NOVEMBER 20, 2020

Zoom meetings with peers. You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. gain more clicks. convert more users. and build better customer communities. Our Guests. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62