LeanData

OCTOBER 20, 2015

But were businesses recognizing enough value to incorporate it into their sales and marketing efforts? Clearly, there was the sense that sales and marketing teams didn’t want to be late on a trend that quickly was becoming a business cornerstone. Sure, ABM was gaining a high “buzz” factor. What’s working out there?

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. increase for the year. 2) Central IT is now Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

LeanData

OCTOBER 20, 2015

But were businesses recognizing enough value to incorporate it into their sales and marketing efforts? Clearly, there was the sense that sales and marketing teams didn’t want to be late on a trend that quickly was becoming a business cornerstone. Sure, ABM was gaining a high “buzz” factor. What’s working out there?

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

But were businesses recognizing enough value to incorporate it into their sales and marketing efforts? Clearly, there was the sense that sales and marketing teams didn’t want to be late on a trend that quickly was becoming a business cornerstone. Sure, ABM was gaining a high “buzz” factor. What’s working out there?

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

But were businesses recognizing enough value to incorporate it into their sales and marketing efforts? Clearly, there was the sense that sales and marketing teams didn’t want to be late on a trend that quickly was becoming a business cornerstone. Sure, ABM was gaining a high “buzz” factor. What’s working out there?

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

Content Standard

OCTOBER 6, 2014

Content marketing departments have advanced rapidly over the past five years, and the 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) reveals what’s on the minds of top marketers today. Where Will Content Marketing Go in 2015? Go agile in your processes and production.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. YoY decline from 2014. increase compared to 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40