Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. YoY decline from 2014. increase compared to 2014.

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Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

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Gartner Forecasting Spending Marketing Proposals 40