Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. Gone are the days when a mobile-enabled web presence was an afterthought.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

APRIL 1, 2020

Because my organization is always taking steps to make everyone feel a sense of belonging, I find it much easier to open up about my own differences. 25 Stats About Diversity in the Workplace. General Stats. Average employee performance in diverse organizations is 12% higher than performance at non-diverse organizations.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Grow faster.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

APRIL 18, 2016

Stats About Marketing Technology Stack Growth & Success. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. What These Stats Mean for Marketers. That means better ROI, and a happier C-suite. Scott Brinker. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

DECEMBER 21, 2017

Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. Just 50% of B2B organizations have a responsive website. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Adobe Experience Cloud Blog

MARCH 27, 2014

That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out our infographic below for some key stats found in Software Advice’s survey. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

ANNUITAS

MAY 28, 2014

Marketers must step up and claim ownership and be accountable for driving an organization forward. A few stats show that CEOs have large expectations -. - 81% of CEOs say the importance of marketing has risen. - 71% of CEOs have increased involvement in marketing. How does a marketer accomplish this?

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. In 2014, the most searched term was music.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. I think a lot of companies are going to put focus on scaling their content efforts in 2014.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Contently

AUGUST 28, 2017

When I launched The Freelancer in 2014, during my rookie year at Contently, I wrote that “becoming a freelancer is like choosing to fight a battle you know you’ll eventually lose.” The purpose of the feature is simple: It organizes freelance ideas in one place that’s free of clutter and distraction.

Process 119

Process Marketing Proposals Stats Outreach 119

Hubspot

SEPTEMBER 25, 2015

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Kissmetrics turned its back on more than 244,000 followers; Storify abandoned its following of more than 250,000 users, ;Tweepi left behind more than 380,000 people and organizations following the company.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

LeadSquared

MARCH 30, 2017

Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. All there stats tell us one thing. Here are a few stats to show how effective it can be. Ranking organically right from day one is out of the question. Google generates 97% of its revenue from its ad platforms. Source: Unbounce.

Adwords 52

Adwords PPC ROI Google 52

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. And they''re curious about how they''re performing -- especially in comparison to their peers.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

KoMarketing Associates

JANUARY 16, 2014

Creating buyer personas is an essential step in this process, helping to uncover information beyond demographics, including role in organization, keyword opportunities, and third party influences. Hit on hot topics when possible: Stacy recently wrote a blog post tying the Sochi 2014 Winter Olympics (hot topic) to B2B content marketing.

Promotion 120

Promotion Practices B2B Best Practices 120

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed. Corporate overview videos that showcase, at a high-level, many aspects of your organization and your location. The study proved how powerful video content marketing is to core marketing objectives.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

NuSpark Consulting

JUNE 29, 2015

But if you haven’t implemented content marketing in your organization, it’s difficult to convince your CEO that it offers higher value than its marketing forefathers. Here are the stats to prove it. Source: Hubspot, State of Inbound 2014. They’re deliver results in a short period and are immediately measurable. Create Content.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? Pixar’s 22 Rules to Phenomenal Storytelling – Gavin McMahon, SlideShare.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Moz

FEBRUARY 25, 2020

I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. You may have noticed that the line is slightly above the organic link. This hits about halfway between the organic link and the URL breadcrumbs (which recently moved above the link).

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Contently

APRIL 18, 2017

In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. For ads, the equation is different.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Grow faster.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Convince & Convert

OCTOBER 29, 2013

Social Media Stat of the Week: 86% of brands to increase video ad spend in 2014. It wasn’t thought up by a brand or an organization, just two women (one of whom is a breast cancer survivor) who are passionate about early detection and women’s health.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Outbrain

APRIL 9, 2019

Organic social media distribution. In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5 Between January and May 2016, organic reach on Facebook dropped a massive 42 percent. Email marketing.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

LeadSquared

AUGUST 28, 2015

Some have already been mentioned in this post from 2014. More stats below]. Average: Stats of 40 webinars: Visits. Here at LeadSquared, we have been organizing webinars for a while (about 2 years). Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions.

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52