KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Justina, your blog is about B2B mobile SEO.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. SEO has changed.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Image Galleries. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JANUARY 16, 2018

Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. SEO Clues To Reveal A Killer Content Marketing Plan. For many, optimizing content for SEO can be a struggle.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Stacy Picking, Hinge Marketing. Top Tactics of Great Online Marketers.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. 2018’s Biggest Takeaway.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. Online Marketing'

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

EMagine B2B Blog

DECEMBER 3, 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. 2018’s Biggest Takeaway.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Biznology

JULY 9, 2014

How quickly are you able to define your SEO strategy? Most SEO’s I know deal with questions like these daily. The biggest problem with SEO today is there are still a lot of misconceptions about what it is (the strategies involved) and what still works (the tactics). It’s not that SEO is really that hard to sell.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Software Solutions Used. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. SEO isn’t dead. Since the beginning of my SEO career, I’ve always been amazed at how the industry is constantly changing. Social is important to search.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Created: May 5, 2014. Created: March 3, 2014. Created: January 22, 2014. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner.

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. Our new data, as shown in our 2018 report, revealed that 58 percent are outsourcing at least one content marketing task. So we know that about the same proportion are outsourcing compared with 2014. “In

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

SEPTEMBER 2, 2014

Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. April 22, 2014. Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. 14 Brilliant B2B Marketing Strategy Guides. June 17, 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

JANUARY 5, 2016

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Hinge Marketing

DECEMBER 23, 2014

As we look back on 2014, we can identify a multitude of changes that have taken place. One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. 3) SEO is No Longer a Standalone Technical Practice SEO is all encompassing.

CMO 48

CMO SEO Service Mobile Marketing 48

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. HubSpot’s Marketing Blog. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JULY 10, 2014

It Could Have SEO Influence. With this integration and Google Authorship having such a major presence in search results, it only stands to reason that Google+ could have an SEO influence on your company’s traffic. Social Signals and SEO: Results From 5 Case Studies. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. HubSpot’s Marketing Blog. Analytics, SEO, and Conversion optimization Blogs. Seth’s Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

FEBRUARY 24, 2015

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Don’t forget the B2B SEO basics as well. The key is in broader marketing objectives accomplished.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

NOVEMBER 29, 2016

Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals. While this isn’t going to be an overnight change, it is definitely something SEO professionals need to be aware of and make necessary changes to the websites they manage.

Google 120

Google SERP Correlation CAN-SPAM 120

Hinge Marketing

JANUARY 1, 2015

Download the free ebook Online Marketing for Professional Services below. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 Professional Services SEO in 2015: 5 Facts Every CMO Should Know Top 10 Professional Services Marketing Today Posts of 2014. Online Marketing'

Landing Pages 48

Landing Pages Conversion CMO Paper 48

DAGMAR Marketing

JULY 9, 2018

A successful local SEO campaign needs a unique blend of on-site strategies with off-site ones. Question #1: What is a good litmus test to determine if an SEO agency is good at local SEO? Question #2: What exactly is local SEO and how are its techniques different from organic SEO strategies? That’s easy.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. There is no escaping it. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Matt Heinz (@HeinzMarketing) October 24, 2014.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Here’s What We Learned About SEO. An Essential Training Task List for Junior SEOs. Our Favorite Posts & Articles from 2014. When Mike King writes a post, I read it.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Leading Results Rambings

JANUARY 15, 2014

A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. Related Stories 5 Things Learned in 2014 about marketing and strategy What''s the Difference Between a Keyword and a Key Phrase?

SEO 58

SEO Keywords Google Search Marketing 58

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Here’s What We Learned About SEO. An Essential Training Task List for Junior SEOs. Our Favorite Posts & Articles from 2014. When Mike King writes a post, I read it.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120