The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

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Gartner Allocation Storytelling Spending 40

Valasys

OCTOBER 20, 2020

To quote in words of Purna Virgi, senior training manager at Microsoft, you can type 38-40 words per minute on a mobile device, but you can speak at least 150 words per minute”. While text searches tend to be robotic and terse, voice queries seem to be more personal and conversational. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

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Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. – personal. There we all are! . It was so cool seeing someone you work with every day get up on the stage and really rock it!

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Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

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The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% It will be some time before “Frugalnomics” gives way, where investments in the emerging three: mobility, cloud and big data “cross the chasm” to fuel the next big wave. in IT spend for the year. by mid-year).

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Gartner Forecasting Spending Marketing Proposals 40

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” PowerPoint presentations. Live presentations. Being Able to Define Content Marketing. Guest blog posts. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

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Twitter Marketing AI Advertising Agencies Effectiveness 111

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” PowerPoint presentations. Live presentations. Being Able to Define Content Marketing. Guest blog posts. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. 2013 – Google introduces tabs within Gmail.

Design 75

Design Trends Mobile Marketing Email Campaigns 75

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

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Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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SMS Campaigns Terms and Conditions Opt-out 165

The ROI Guy

JANUARY 8, 2013

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Let's find out.

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Viral Marketing Advertising Agencies Paid Search Agency Social Media 89

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing. Native advertising.

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Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.

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CMO Marketing Management Marketing & Strategy Class 100

Marketing Insider Group

DECEMBER 13, 2012

The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. What Is Big Data For Marketing?

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Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Bonus: You may just learn a thing or two about marketing while you''re at it. ;).

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

seo.co

DECEMBER 19, 2021

So for future article marketing efforts, try to incorporate LSI terms. article marketing. Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. So when I read articles, I read them from two different perspectives: 1. Human (Does it read well?). Are there lots of LSI terms?).

Optimization 115

Optimization Keywords SERP SEO 115

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? Bonus: You may just learn a thing or two about marketing while you''re at it. ;).

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. 10) Make it personal. Boy oh boy, did it ever get personal in the Bold Talks room.

Storytelling 28

Storytelling Startups Bundling Training 28

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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Paid Content Brand Identity Branding Top of Funnel 104

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

Work Management 130

Work Management Media Marketing Management Marketing Automation Services 130

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

Work Management 180

Work Management Budget Programs Marketing Management CMO 180

Funnelholic

NOVEMBER 4, 2015

As marketers, one question we always ask ourselves is “How do we expand our reach?” Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

LEADership

MARCH 7, 2014

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email. Content (61%).

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Email Campaigns Campaigns Marketo Landing Pages 40

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. We’re here to tell you about affiliate marketers. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Advertisements Demand Generation 100

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% for the year.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations.

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Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. Will messenger apps replace this marketing workhorse once and for all? These factors contribute to why the agility of messaging apps presents the most recent, and seemingly most grave, threat to email.

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Barriers Lock-In Social Media Emarketing 43