article thumbnail

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience. Whatever the actuality, information is increasing at an extraordinary rate. IndustryTap.com, (April 19, 2013). References: Fuller, R.B. New York: St.

article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

Youtube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. And it certainly did not squander its opportunity!

article thumbnail

4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

article thumbnail

Your Customers Don’t Want the Science of Silly

Convince & Convert

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? This should be the star of a television commercial. It’s a marketing framework for the age of information overload.

article thumbnail

17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. — New York Life (@NewYorkLife) February 25, 2013.

article thumbnail

Why Apps May Become More Important Than Your Website

Convince & Convert

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. (this is a topic I initially covered in Youtility , and wrote about here – with a vigorous debate in the comments ). Digital Passes TV in Share of Time Spent.