Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. note: 85% of American adults are online). Myth 11: The rules are different in B2B.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. But it’s not just mobile advertising marketers need to consider: 84% of mobile owners use devices while watching television for a combination of web surfing, shopping, checking sports scores, and texting friends. 5) Millennials watch 34% of their TV time online.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( Google+ receives 1.2 iMedia Connection ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contently

APRIL 21, 2017

Rigged quizzes don’t cut it anymore, at least not for reputable companies that can damage their trust by promoting misleading information. The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Webbiquity

FEBRUARY 10, 2015

Digital Information World ). billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Digital Information World ). adults 18-24 years old than any cable network. MediaPost ). marketers spent $12.8

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50