Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Your content needs to be technically sound, solution-oriented, and backed by data or proof points.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Parse.ly

OCTOBER 22, 2018

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67

Content Newsletter Bandwidth Analytics 67

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Google Authorship. The Definitive Guide To Google Authorship Markup.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship. 5 Action Items from #SMX Advanced 2013 .

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Pearl Digital Marketing

OCTOBER 13, 2019

The search engines (especially Google) change their ranking factors periodically. This means that what was essential for SEO and page ranking a month ago may not be relevant now. Fred – In March 2017, Google unrolled the Fred search algorithm update. At the same time, content-rich sites rose in the search engine rankings.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Tip: Note below how Microsoft specifically calls out Amazon and Google. You don’t even need to be a Fortune 500 brand like Microsoft or Google to to do it right. Actually, the Oreo post was 2 years in the making!

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Total pages indexed.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. From the outside perspective, it looks like the social media team has it together and is presenting a variety of detailed content for each area of specialization. Why consider a separate college Page?

Education 101

Education Linkedin Practices Best Practices 101

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 72

Facebook Amazon Lead Scoring Lead Ranking 72

Tomorrow People

AUGUST 2, 2012

There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. With inbound marketing , a clear vision is established from the start and applied to a content strategy, ensuring all relevant parties are tuned to the business' message , allowing it to be communicated to maximum effect.

Inbound Marketing 120

Inbound Marketing Work Management Marketing Management Marketing Budget 120

Content Standard

FEBRUARY 16, 2017

But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” ” And, traditionally, the way we ensure we’re providing relevant, useful, valuable content to our audiences is through deep audience research and SEO.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Hubspot

FEBRUARY 14, 2024

Personio increased ROAS by 23% after working on implementing our ad analytics platform. He says, “It works because the observation is relevant to them (and only them). She says, “With the new Google and Yahoo regulations, great emails could be bouncing because the email is unverified and/or unauthenticated. Worth exploring?

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Hinge Marketing

OCTOBER 25, 2013

Over the month of September, you may have noticed a trend in your analytics: small, unexplained rises or dips in your website’s page authority and domain authority. Google recently announced that going forward, keyword data would not be available in Google Analytics. Arguing semantics.

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. There is a separate video search tab on Google.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. 1) Video allows you to create an emotional connection with your audience. Why Use Wistia.

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Click Rate Budget Programs 94

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. They are accessing your online content on the go and using their choice of mobile device.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

MARCH 15, 2013

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Most Valuable Content for Local SEO. + Greater visitor relevance.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

OCTOBER 7, 2014

The perceived quality of a web page or piece of content isn''t based solely upon words. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Content Insertion.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Online Marketing Institute

NOVEMBER 16, 2012

Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You are not relevant. You expect your consumers to test your content. You do not stop selling.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40