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Trending Sources

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

Google Gives Road Map to Retailers With New Analytics

Hubspot

Google Knows Best. Who knows more about what consumers are looking for than Google? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for. Make the Most of Your Analytics.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. A page URL is a relevant destination page that represents a complete conversion or a key engagement page. Ad Content.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads).

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

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Common Google Analytics Errors – Healthcare Websites

Fathom

One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. Analytics / Big Data Blog Feed Healthcare

9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Photo credit: Wikipedia.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Google Review Count: 381,000.

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Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Hinge Marketing

Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. Be sure to have rich, informative content on your site pages.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

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New Google Analytics Audience Reporting Will Empower Marketers

Volacci

One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. What potential do you see in the new Google Audience reports? .

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. Here are my favorite go-to resources for continuing my marketing analytics education. The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Google Review Count: 350. Google Review Count: 346.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That issue is solved with the launch of Google+.

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Using Google Site Search Analytics to Develop Quality Content Topics

Fathom

Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. Choosing the Right Content Topics. Creating high quality content is only half of the battle when it comes to driving inbound traffic via content.

Google Shakes Up the Local Search World… (kinda)

Fathom

Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). Want to know more about Google Location Setting?

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8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. By Mark Schaefer.

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. But two years later, Google has found that 85% of mobile search results are optimized that way. Source: Google.

Social Media Metrics & Analytics; Measuring Success

NuSpark

Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits.

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. For more on going beyond standard metrics, check out all these resources on campaign analytics.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). According to eMarketer : Google owned 82.8%

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+. Google’s Complete Search Quality Rater’s Guidelines.

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How to Analyze Source Data in Your Content Analytics

Content Standard

Being able to analyze your content analytics is a critical component of every content marketing program. One specific area of content performance that is essential to understanding how your audience is finding your content is Source / Medium data.

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The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing? ROI versus relevance.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. The answer is engaging content.

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Google Pants and 10 Hilarious Highlights from The Marketing Companion

grow - Practical Marketing Solutions

Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! Our content is free because of their generosity. Our content is free because of their generosity.