Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Blogger outreach is scary.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 157

Peer-to-peer Generation Public Relations Ethics 157

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. So which is best?

PR 100

PR Stats Social Media Twitter 100

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What’s the Best Social Media Monitoring Tool? October 10, 2012.

Stats 100

Stats eCommerce Statistics Social Networks 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

NuSpark Consulting

JULY 28, 2015

Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. It’s Not Just the Marketing Department’s Job.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Hubspot

APRIL 24, 2014

There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. There are few reasons why CEOs have been, on the whole, slow to adopt social media: 1) No Time.

Social Media 28

Social Media Media PR Social Networks 28

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. eMedia & Technology. Lead Generation. M&A and Finance.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. the investment they make in social.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Social platforms such as LinkedIn, TikTok, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SWZD

SEPTEMBER 18, 2019

We have seen how all the thought leaders in this series have stressed the critical importance of data to modern marketing. Our latest guest, Zarnaz Arlia , VP of Marketing of Trifacta , lives and breathes the business of preparing data to extract insights for thousands of corporations. Email and Social Media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Hubspot

MAY 2, 2012

This week, a new free social media tool called Klouchebag hit the web. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

SEPTEMBER 21, 2012

Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. Your social media followers. Everything.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Contently

MARCH 21, 2017

-centric approach to marketing coverage. With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? It’s 2012 not 2006 — olly olly oxen free. So, please beware. Whichever way you go, please start.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Hubspot

MARCH 22, 2012

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Set Up Social Monitoring. Why is it important to be fast?

Social Media 28

Social Media Tactics Media PR 28

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). Be responsive.

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Well, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. What’s a slogan?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86