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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

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3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

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Meme Marketing: The Promise (and Pitfalls) of Jumping on the Latest Internet Craze

Content Standard

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But not every brand that tries to piggyback off the latest meme will achieve Delta’s viral success. Double Rainbow Guy?

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’re a marketer. You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Your boss comes into your office.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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How to Build Brand Online for Your Business

Scoop.it

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?