KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Local Business information including address and contact information.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” ThinkInsights with Google. Of course they will advocate online marketing and search!

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. The personal data of the prospects being used for online marketing would remain un-tempered in the process.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Some of the discussion points presented: Conversion actions are different.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Your readership will increase as a natural result, which in turn leads to increased sales activity. Google will love you. “ Content is king. Alternative angles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. Because of this barter-like approach, it differs from the black-hat link building techniques that Google has since put the kibosh on. But then, Google released its Penguin update. Which party would be penalized?

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KEO Marketing

SEPTEMBER 6, 2016

Consider the Coming Impacts to Online Marketing. The online marketing world is both complex and volatile. 2017 has new hardware, new software and new user preferences that will have an impact on marketing plans. According to Statista.com, in 2012 internet users spent an average of 74.4 Video will dominate.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

KoMarketing Associates

AUGUST 7, 2014

This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. From a contextual perspective, I recommend leading with your results and outcomes as opposed to tasks and responsibilities. 6 Steps to a More Marketable LinkedIn Profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hubspot

DECEMBER 20, 2011

The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. Once you get people visiting your site, you need to work on converting them into leads, and then customers. Inbound Marketing Ebooks. The Ultimate How-to Marketing Guide. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Biznology

JUNE 17, 2013

About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business. comScore). public domain).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click. Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Content Standard

NOVEMBER 2, 2016

As online marketing avenues have opened up, Movember has evolved with the times. It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. What Made It Stick?

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Versium

AUGUST 14, 2018

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. It has partnerships with other companies, including Bing for search marketing, and Google’s Customer Match, for which it initially created IdentityLink.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. It has partnerships with other companies, including Bing for search marketing, and Google’s Customer Match, for which it initially created IdentityLink.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. Google Drive and Netflix are more clear-cut examples of SaaS companies.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. . Google Drive and Netflix are more clear-cut examples of SaaS companies.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Circle Studio

OCTOBER 13, 2022

Marketers across all industries are facing an uphill climb in transitioning to GA4 for their analytics and reporting needs. The first step in this process is understanding what GA4 is, why Google is changing things up, and why you should care about the transition. What is GA4, and why is Google changing things?

Marketing Analytics Tools 60

Marketing Analytics Tools Analytics Google Work Management 60

Hubspot

NOVEMBER 11, 2012

Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”. billion in 2016. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Integrated B2B

SEPTEMBER 18, 2012

Do they have an over-complicated marketing strategy and not realized how easy B2B marketing really is? Those few statements at this Henley Business School masterclass (Copenhagen, 3 September 2012) certainly gave food for thought. I wonder if today’s B2B marketers really do know their target.

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. We’re all after the Holy Grail of online marketing: sales-ready leads. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28