Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. Revenue Impact of ccTLD.

SEO 99

SEO Marketing Websites Optimization Domain 99

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Customers are increasingly using their phones to research shopping purchases. Mobile commerce is a fast-growing business with tons of upside. For many of us, this is not news.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

NOVEMBER 14, 2018

After some early struggles to get any traction for Nerdwallet, founder Tim Chen realized organic search was the only customer acquisition channel that had enough volume to boost his site’s awareness and eventually compete with the big players in the space. million users per month in 2014, plus many more today. Picture Credit: SlideShare.

Startups 72

Startups Google Press Domain 72

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

BuzzSumo

MARCH 1, 2016

As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. This post is still appearing in the top Google results for searches about headlines over 7 years after it was published. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

NOVEMBER 11, 2020

Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). You just have to know how to use it! Let's dive deeper on this. Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. You're telling me your customers aren't using any of those social networks? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Social media drives leads and customers, period.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. It’s created specifically for your brand that is published to your website or other owned channels. What is owned media? Earned Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). For example, you might create a page for “custom picture frames,” or one for “emergency vet clinics.”

Optimization 98

Optimization CMS Development Tagging Keywords 98

Circle Studio

AUGUST 4, 2022

Google My Business is a free listing tool that helps small local businesses publish up-to-date and relevant information to Google’s search results. The information about an “entity”—a person, place or thing—in our knowledge panels comes from our Knowledge Graph , which was launched in 2012.

Google 60

Google B2B Business Ideal Customer Profiles 60

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere). SEO Newsletters. He also shares several links from around the web worth reading.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than 86 million unique monthly visitors. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. As most people know at this point, I am a huge fan of customer service and community engagement. From Derek Edmond.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Become an Expert on Google Shopping , Chapter 6: Six Ways to Profit from the Power of Custom Labels (and Hack COGS!).

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Content Standard

JULY 26, 2016

In 2012 when I joined, content marketing as a topic was seeing explosive growth. I was so excited to learn the ropes of publishing content, but little did I know that this would be a baptism by fire. Reaching a sustained publishing cadence was a big, personal accomplishment. Publishing felt easy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

APRIL 26, 2012

Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? billion worldwide social media users in 2012. But this blog post isn't an attempt to convince you that your future customers are using social media. And eMarketer predicts there will be 1.43

Social Media 28

Social Media Media Work Management Marketing Management 28

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012. Image credit: Wikipedia. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. UPDATED as of March 2020. The only tricky part?

Google 144

Google Guidelines Paid Search Agency Content 144

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MAY 26, 2021

Backlinks tell search engines that your website is an authority on a certain subject — so the more backlinks you earn from high-quality, high-authority sites, the better your website will rank in search engine results pages (SERPs). You should publish content that’s directly related to your industry and that helps your reader.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Single Grain

JANUARY 17, 2024

Concise and Compelling Title Tags The title tag, essentially the title of your webpage, appears prominently in the SERPs : It should be concise, typically under 60 characters, to prevent it from being truncated. So if you’re not publishing new content, this can result in even the best resources potentially falling in the SERPs over time.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

ClearVoice

AUGUST 13, 2019

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies. Then in 2014, the next link-building drama unfolded around guest blogging.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Even if you don’t do this for the search rankings, it can keep your customers’ information safer.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Webbiquity

FEBRUARY 24, 2015

” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. The Ultimate Guide to Enterprise SEO by SERPs.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In The more blog posts you publish, the more indexed pages you create for search engines to display in their results. 3) Citizen Journalism.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MAY 10, 2012

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. You can even publish it to Twitter (which you'll certainly be using after you read about Twitter's B2B uses later in this post)! — HubSpot (@HubSpot) May 8, 2012. 5) Host a Twitter chat.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

SendX

JUNE 9, 2021

According to the US Small Business Administration , even in 2012, small businesses made up 99.7% The tactics used in SEO help your business bring prospects and customers to your business than the other way around. Your next prospect or customer could actually be looking for you. of the employer firms.

Small Business Marketing 414

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 414

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Hubspot

JUNE 9, 2012

We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. The 2012 Shopping Behavior Insights Study From Parago. HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. Don't Like Snake Oil?

Lead Nurturing 28

Lead Nurturing Social Media Social Marketing Media 28