Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Studies 325

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Brand Identity Branding Storytelling 97

ViewPoint

JULY 19, 2012

To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. That article could become a blog post.”

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. The idea of SEO is to make your brand highly visible so prospects and customers will find you when they need what you sell.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. But discoverability is the first rung on the ladder when joining.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. But discoverability is the first rung on the ladder when joining.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Webbiquity

MAY 22, 2018

If you get a good review from your customer , make sure to publish it across all your channels, preferably with links leading back to the client’s website. In 2012 he founded a creative design agency. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Bannerflow

FEBRUARY 17, 2021

The robust evolution this kind of tech offers can create unrivalled experiences and services for customers. According to the guide, 25% of branches in the UK have closed since 2012. The number of bank branches dropping from 11,355 across the UK in 2012, to 8,525 in late 2020. Greater ROI and quicker problem-solving. Conclusion.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

B2B Marketing Directions

MAY 5, 2019

(The following is a post I published more than six years ago. Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) The term became popular in the 1960's after Neil H.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Also, define the best time for your videos to publish. Create a custom thumbnail for each asset to help your content stand out. Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Brightedge

AUGUST 7, 2020

Publishing content regularly and coordinating your outreach via your network, customers, and social media is key to gaining traction with your audience. Below are a few valuable ones for you to get started: Leverage your network or customers for guest post content. Below are some additional ways you can get backlinks.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100

Avitage

OCTOBER 15, 2012

She is referencing the recently released IDG 2012 Customer Engagement Study report. Content Marketing Content Publishing IDG content study' One major finding is enterprise IT Decision Makers engage with an average of 10 content assets during their buying process.

Buy 120

Buy Process B2B Content 120

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. Why would we publish content that doesn’t directly sell?”

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Avitage

OCTOBER 21, 2012

October 22, 2012 Jim, I have been putting together the key points that the executive team needs to understand about a volume video production process. Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. Our production model will be similar to that used by publishers.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

Too many companies use b2b social media only for “company-to-buyer” communications, listening and responding and publishing their own content over posts and tweets. It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Zoominfo

AUGUST 9, 2018

billion worldwide in 2019, up from $2 billion in 2012 ( source ). 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations ( source ). Companies that published 16+ blog posts per month got almost 3.5X

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

NetLine

MARCH 21, 2023

Demand Gen Report, the host of the event, has held the KCAs since 2012. As he defines it, “Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.” Each year, we publish with the intention of making it better than the previous iteration.

Research 52

Research Peer-to-peer B2B Content 52

Ambal's Amusings

JULY 19, 2012

Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. ‘Content Rules’ demystifies the idea of organizations as publishers. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Envy

NOVEMBER 29, 2017

With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block. Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Pretty cool! Content marketers’ dream indeed!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

eDataSource

MARCH 12, 2019

But how much are you investing in protecting your brand from criminals and spammers who are targeting your customers with fake and malicious emails that appear to come from your brand? In 2012, a new email security and authentication standard was created called DMARC (Domain-based Message Authentication Reporting & Conformance).

Phishing 78

Phishing Domain Copyright FAQ 78

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5 Intellectsoft.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” Finance brands tend to publish higher quality and more sophisticated content than other industries. This isn’t surprising. But read Traveler.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. Using this criteria, advertisers can publish updates right to a user's homepage. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Marketing Insider Group

SEPTEMBER 11, 2015

43% of marketers have sourced a customer from LinkedIn. Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. 500+ Native Ad campaigns delivered since 2012. The numbers. Why Nativo?

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Moz

OCTOBER 23, 2018

I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. Feels a little wrong to publish that openly!). After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. DM me for it.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100