chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor.

SEO 87

SEO Tips SERP Content 87

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. It will save you time in the long run and help keep your content strategy aligned with business objectives.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Hubspot

MARCH 3, 2020

Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. Here's an example of a page that is well optimized for local search.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Have a blog post from 2011 that analyzes key findings from the most important industry report of the year? If that 2011 report is an annual occurrence, add this to your editorial calendar every year so you always have the most updated version on your website. Word choice matters, too.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). Using keywords has become even more important – and long-tail queries just got longer. Use long reads and short article formats. Working with the semantic core.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

SEPTEMBER 25, 2013

While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Re-Evaluate Google Webmaster Tools – Google Webmaster Tools provides an aggregated list of the top 1,000 search queries that drove traffic to a site within the past 30 days.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

readwrite

OCTOBER 19, 2011

Monetizing The Long Tail. Independent publishers on WordPress represent the long tail of Web content. Federated Media recently acquired Lijit Networks to improve its targeting of ads to long-tail content. What does Web 2.0 mean to you? Comment for a chance to win a $500 home office upgrade.

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

readwrite

NOVEMBER 29, 2011

Monetizing The Long Tail. But Federated Media recently acquired Lijit Networks , which will help it improve its targeting of ads to long-tail content. According to founder Matt Mullenweg in his 2011 State of the Word Address , there are thousands of self-employed developers making a living on the WordPress platform.

Adsense 40

Adsense Long Tail Marketing Web 2.0 Advertising Agencies 40

Webbiquity

JANUARY 28, 2011

ET on Friday, January 28, 2011. Larry Kim offers eight tips to improve the ROI from your AdWords campaigns, including using your prospects’ words, optimizing ad copy, and using long-tail keywords to get more conversions at a lower cost. Lessons start next week but enrollment for the program closes at 9 p.m.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

ClickZ

JANUARY 29, 2020

I first joined Acquia in 2008, leaving in 2011 to run a non profit. Five years is a long time in the marketing technology world — marketing has become much more data-driven, especially with analytics tools and CRMs. That’s a bit like the tail wagging the dog. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Or perhaps being sheltered-in-place a bit too long. Kind of trippy. Maybe a dozen or two.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Online Marketing Institute

DECEMBER 23, 2010

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

FEBRUARY 28, 2016

I even have this quote on my wall to remind myself to think in this way: 'Waiting too long before acting is equally unfair to the people who need to get off the bus. One day this old alley cat crossed paths with a younger cat who was frantically running around, trying to catch its own tail. The older cat watched carefully for awhile.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

JANUARY 15, 2015

Apple has long been applauded for its genius when it comes to marketing campaigns because of the impact and virality of their ads. This campaign hasn’t been gone very long and we miss it already. In 2011 Volkswagen introduced its new 2012 Passat by showing a small boy dressed as Darth Vader trying to use the “force” on various items.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

DECEMBER 8, 2011

However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. There are lots of things from the 90s that are still quite magical in 2011: alternative music, Fresh Prince of Bel Air , boy band choreography. 90s SEO is not on that list.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. But arguably the most impactful update, from a content perspective, was 2011’s Panda update, which aimed to crack down on sites packed with low-quality or thin content. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). It took me a while to register the importance of my long tail blogger outreaches. This is an important differentiation.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

SEPTEMBER 12, 2011

Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. Add more of these keyword-focused topics to your content calendar. Got 30 minutes?

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

JANUARY 10, 2011

Notice that it isn’t too long. It is long enough to show thoughtfulness and to make a point, but not so long that others won’t take the time to read it. Its true value lies in the opportunity to build long-term relationships. Free Download: Better Business Blogging in 2011. Photo Credit: moonlightbulb.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Free Download: Better Business Blogging in 2011. You never shoot a bird just to watch it fly (though their flight paths are graceful and beautiful) - you're always aiming. Just ask a pig.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

FEBRUARY 17, 2011

Give back to the network long before you make any ask. "Hi Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. Free Download: Better Business Blogging in 2011. Don’t Spam Social Media. Seize The Day.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JANUARY 15, 2013

If you're looking for, say, photos of your friends, the search engine will allow you to type in extremely specific long-tail queries like "Photos of my friends at Bar Around the Corner in 2011." Facebook is also frequently used to share and surface content.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

seo.co

OCTOBER 4, 2021

The 2011 Panda update started penalizing thin content and unusually high keyword density. In our previous example, you would include the word “goldfish” 10 to 20 times if the article were 1000 words long. So if you have a long-tail keyword, aim for a lower keyword density limit of 1%. Tips on Keyword Density.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Webbiquity

MARCH 26, 2012

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. What is the best parka for sub-zero temperatures? That sounds like a Google search to me.” ” We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. I believe that this platformization will steadily reshape the “long tail” of the martech market. I’m incredibly grateful for his contributions.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Single Grain

NOVEMBER 30, 2023

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. They’ll often use different combinations of head terms (“running shoes,” “hotels in France,” etc.)

SEO 52

SEO Landing Pages Long Tail Marketing Keywords 52

Valasys

JANUARY 9, 2024

2011 – Siri voice assistant is introduced as a feature in the iPhone 4S, bringing conversational voice interactions to the mainstream. Understanding the natural language and conversational tone in voice queries will help identify relevant long-tail keywords. ” Optimize for featured snippets.

Search Marketing 40

Search Marketing Optimization Marketing AI Lead Scoring 40

Contently

OCTOBER 15, 2020

Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea. This typically reveals how many lessons there are, who’s teaching them, and how long it’ll take to complete the whole course.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

KoMarketing Associates

NOVEMBER 18, 2012

This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. This data may not appear in GWT reports.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

Convince & Convert

JULY 20, 2012

Anyway, let’s keep moving on because we could keep talking about this for a long time. I’m not necessarily making a statement about CNN but the fact that they have been doing this Eye report thing for a long time. DJ and I were talking during the prep, as I think you may have dialed-in and overheard the tail end of this.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Contently

OCTOBER 15, 2021

Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea. This typically reveals how many lessons there are, who’s teaching them, and how long it’ll take to complete the whole course.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Optinmonster

JANUARY 15, 2020

If you do a quick Google search for “mCommerce statistics,” it won’t take you long to see how quickly mobile shopping is taking over. You can use your phone for podcasts during morning commutes, at the gym, on long runs, or while pretending to work at your desk. Mobile Marketing Statistics You Need to Know. Use Mobile Ads.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67