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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Created: May 29, 2013. In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: February 23, 2011.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. SEO job postings on job board indeed.com increased 1900% last year and people with ‘SEO’ in their LinkedIn profile have increased by 112%.

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Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Lori knew that she had become a Visible Expert when the Wiley publishing company called her unexpectedly in mid-2011, inviting her to write the next how-to book in their famous “Dummies” series. Becoming a Visible Expert.

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

June 6, 2013 Columbus, Ohio. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. October 24-25, 2013, Coralville, Iowa. Gini and Paul Evans made 2012 absolutely stellar.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision).

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. What is the demographic profile of your primary customers?