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What Happened to Brand Ambassadors?

Zoominfo

Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Suddenly, she realized: She wasn’t being asked to sell. Source: ZoomInfo.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How do the new keyword targeting options work? Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?

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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. These ads were about reach, not relevance.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Today video remains a hugely successful tactic in the B2B marketing world.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Remembering a super ad, agency and guy.

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