Is Social Media Wasted on PR Agencies?
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?