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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

PR 167
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one.

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Is Content Marketing the New PR?

LeadSloth

This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I came up with two low-fi sketches.

PR 159
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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

PR 156
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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

For the most part, this is only beneficial - it's like you have an army of company supporters doing the PR work for you. Your company may have just started down the path of using Twitter as another communication channel. (If If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward.

Twitter 124
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Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.

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Best Crypto PR Agency: Top 8 Choices for 2022

Single Grain

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain.

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Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing

PR 100
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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. Think quickly. Which marketing slogan or jingle can you hear in your ear?

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight.

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Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Using The New Rules of Marketing and PR to Reach Software Buyers Directly. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Make the absolute most out of your marketing efforts across the board. That’s the goal of this first-ever business software marketing conference.

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Lead Generation Data: Converting leads to pipeline revenue is biggest issue for marketers

B2B Lead Generation

If you look at the results by Job function, you’ll see that converting leads is the biggest issue for consultants, PR professionals, marketers and business developers alike. I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised. View poll data here.

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Lessons on Using LinkedIn for Lead Generation

B2B Lead Generation

Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn't etc." 

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

PR 53
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ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. David Meerman Scott's New Rules of Marketing & PR. David Meerman Scott's New Rules of Marketing & PR. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

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A Content Marketing Reality Check

Ambal's Amusings

" She says that after taking a break from all the PR-related work, and focusing only on creating content and SEO, she made more money in 30 days than she had in the previous year. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content.

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B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., corporate communications, employee communications, PR and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services. PR people learned this long ago when they realized the words “no comment” would brew even more suspicion.

Gartner 116
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Free inbound marketing training program to help you get ahead

B2B Lead Generation

Other professors leading courses include: Chris Brogan from New Marketing Labs , Mack Collier and Ann Handley both from MarketingProfs , Rand Fishkin from SEOmoz , Eric Groves  from Constant Contact , Jeanne Hopkins  from MarketingExperiments , Lee Odden  from Top Rank Online Marketing , David Meerman Scott, author of New Rules of Marketing & PR and Marshall Sponder from Monster.com. 

Training 120
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A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda. Posted in Client Side, PR in a 2.0 Tags: Client Side PR in a 2.0

PR 46
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy.

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inbound marketing training for free

The Effective Marketer

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these.

Training 100
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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. and yes, you CAN measure PR! This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice." It seems to not only be about the dollars, but about the resources.

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

My next read will be David Meerman Scott’s The New Rules of Advertising and PR , which seems to be in alignment with some of the takeaways from my most recent reading list. Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor.

Trust 102
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New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. These resources will help you understand the new FTC guidelines and principles to adopt for your own marketing communications: Start with the thoughtful analysis provided by John Bell of Ogilvy PR in several posts on the Digital Influence Mapping Project blog. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. According to David Meerman Scott, Marketing Strategist and Author of The New Rules of Marketing & PR, “People want to do business with people. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Learning to Live With Employee Opinion.

PR 122
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Inbound Marketing University | inboundmarketing.com

delicious b2bmarketing

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature!

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Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

Business 100
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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Stephen Dubner, one of the Freakonomics co-authors, stated in Global PR Week Blog , that " The three things marketers can mainly learn from our book include - realizing conventional wisdom is often wrong; - dramatic effects often have distant, even subtle, causes; and, - knowing what to measure and how to measure it makes a complicated world much less so. Do you trust the statistics you use when you are making marketing decisions?

Research 100
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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Stephen Dubner, one of the Freakonomics co-authors, stated in Global PR Week Blog , that, "The three things marketers can mainly learn from our book include. Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green."

Research 100
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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

Business 100
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Is your PR agency “playing ostrich” about social media?

EMagine B2B Blog

Many observers have noted that the PR industry is “in transition”; “upheaval” may be closer to the truth. There was a time when it was like the all-powerful doorman on the rope line at the club, deciding whether your bit of news was attractive enough to give it access to the “club” (its network of [.].

PR 40
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Facebook as the Media

Buzz Marketing for Technology

Tags: PR Buzz Marketing Facebook

Facebook 106
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Article: Producing High-Value Customer Success Stories

WriteSpark

PR involvement. Janice King is an award-winning, freelance success story writer and case study writer who helps global technology companies produce clear, compelling sales and PR materials. Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort.

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Just this small Twitter/web page execution required touching 10+ groups… PR, AR, content experts, marketing communications, social media advocates, copy writers, graphic designers, web developers, metric specialists, rich-media producers, eLearning staff, legal and the senior executive leadership team, IT , and of course layers of management on several fronts. Twitter blurs the line between marketing, PR, web, advertising, training, etc.