Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.
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markempa
JUNE 8, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. Congrats David!
markempa
JUNE 16, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?
Adobe Experience Cloud Blog
OCTOBER 15, 2008
Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? Making marketing more relevant through sales enablement (slides 11-15). For example: Marketing Investment Trends. average (2.6% for services).
markempa
JUNE 16, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.
B2B Marketing Savvy
AUGUST 25, 2009
Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. There’s a solid multi-year track record of exploration and marketing use, particularly among consumer companies. Traffic generator. Customer feedback/dialogue.
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