The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. In 2008, revenues were up to $16.6 Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. brand mascots are a common tool to promote your product or service. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. Take Ripple , a blockchain for global payments, for example.

Social Media 75

Social Media Media Brand Identity Branding 75

Hinge Marketing

MARCH 10, 2014

And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Rick says, “The CPA Trendlines brand gained traction in 2006-2008 as the finance industry struggled through the banking crisis. On Twitter or LinkedIn? Related Stories Differentiation Strategy Not Working?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Cost per Acquisition CPA 48

Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Twitter: @pgillin. How to create a culture that puts customers first. Contact information: Paul Gillin. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Ambal's Amusings

AUGUST 5, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Twitter janiceking. " Jonathan Kantor. " Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hinge Marketing

DECEMBER 16, 2013

Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. On Twitter or LinkedIn? The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths.'

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. Your website isn’t doing its job if visitors pick up the phone and the first question they ask is “Ummm…what exactly do you do?” Provide clear calls to action as to what you want your site visitors to do. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ). All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Can your content be differentiated? Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. The challenge is in identifying who within an industry is actually influential and who just has a lot of spammy Twitter followers. When I asked for a replacement, the server served me a large cup of sass.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. The challenge is in identifying who within an industry is actually influential and who just has a lot of spammy Twitter followers. When I asked for a replacement, the server served me a large cup of sass.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Blogging is a commitment to yourself and anyone reading. How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. ” Their differentiator is really understanding how to bring Google Cloud to help their clients be the disrupters in their space. The Company.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. One of the topics was microblogging, and Twitter was discussed. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Golden Spiral

APRIL 16, 2019

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy. So I started playing around with social media.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. Facebook, YouTube, Twitter, Flickr). Submitted by chrisdede on Mon, 2008/06/16 - 5:00pm. EDUCAUSE Review, vol.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Ambal's Amusings

NOVEMBER 19, 2009

Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Blog WebMarketCentral Twitter TomPick. Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

MARCH 18, 2010

Twitter and Facebook are not strategies. With all this being said, there are nuances in communication styles on, say, Twitter vs. other channels. Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Platforms like Facebook , Instagram , LinkedIn , and Twitter each have their own version of ads like these. Here are a few: Raise awareness for your brand. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. So, fortunately for me, this is now like, 2007, 2008. Blake Emal: He hasn’t won since 2008? Blake Emal : Just a reminder to please go check out Ethan on LinkedIn at Ethan Beute, also on Twitter @ethanbeute. Jonathan Verstegen : Yeah. Jonathan Verstegen: It’s amazing.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40