Content Marketing Institute

OCTOBER 31, 2018

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. From a content marketing perspective, how do you go from poor to average to extraordinary?

Top of Funnel 93

Top of Funnel Demand Generation Demand Generation Agencies 93

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WriteSpark

FEBRUARY 18, 2009

Content Marketing. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

Social Media 120

Social Media Media Forrester Copywriting 120

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Future of Media Report 2007. Trend map 2007+. December 2007 (17).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WriteSpark

DECEMBER 16, 2008

Content Marketing. White Papers. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. Working with Writers. « Conference Focuses on Making the Most of Customer References | Main. | DIY Overview.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. White Papers. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. Working with Writers. « When the Draft has "Problems" | Main. | Technical Article Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Content Marketing. White Papers. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. Working with Writers. « Welcome! Technical Writer or Technical Copywriter? Whats the Difference?

Conference 120

Conference PR Public Relations Copywriting 120

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). January 2007. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Posted: Sun Jun 03 21:27:39 PDT 2007.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

18 April 2007, 06:03 PM. werent doctrinaire about paper versus electronic approaches. 2, 181-188 (2007). The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. Thursday, April 19, 2007 10:52 PM by peteraglick_at_aol_com. » Home - Tab.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. Submission deadline for paper submission: 23 June 2008. 13-14 November 2007, Stuttgart, Germany. International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications.

RSS 100

RSS Paper Conference Training 100

WriteSpark

AUGUST 19, 2008

Content Marketing. White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. White Paper Writer. Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WebMarketCentral

FEBRUARY 4, 2008

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. It's very useful for finding just the right colors for a new site or website redesign.

Design 20

Design Marketing Websites SEM Best Practices 20

BenchmarkONE

NOVEMBER 15, 2019

These include: Outlook (2007+, Express). Since the template is already designed to function with a mobile device, there is minimal work needed to adapt the content. They feel that holiday design matters more than even generous value proposition. That’s why this Thanksgiving email template page is broken down by industry. Restaurant.

Template 53

Template Best Practices Small Business Marketing Mobile Marketing 53

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Would you like to see a demo?”

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Buzz Marketing for Technology

JULY 27, 2008

Youll find many of my papers here, as well as my column in Educational Technology, entitled "The New Gutenberg Revolution: Radical New Learning, Thinking, Teaching, and Training with Technologyâ?¦. I will soon be adding several more of my papers, and I will also be posting other thoughts and news. New paper on CFT and digital video.

Wikipedia 100

Wikipedia Paper Education Google 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Paid Search Agency Media Skype 132

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Today’s featured site: The Paper Bull. DeepaMadhu Says: November 8th, 2007 at 12:45 am. Content Management.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

The all papers presented at the Special Track are available at: [link]. When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. White Papers. Posted by Malinka. at 12:07 PM.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

December 2007. November 2007. October 2007. September 2007. Open content holistic research environment. research paper. Pages About me… Downloads. e4innovation wiki. Publications list. Archives June 2008. April 2008. March 2008. February 2008. January 2008. Categories Blogging (13). Conferences (36).

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Content still is king. the basics of XML)to develop a content strategy. yes, need to connect.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Buzz Marketing for Technology

JUNE 27, 2008

… a knowledge worker’s waste blog … Skip to content. I prepare papers and briefings. December 2007. November 2007. April 2007. March 2007. February 2007. No Straight Lines. Home Video Games: Future of education or harmful addiction? A conversation on the nature of knowledge work.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Would you like to see a demo?”

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Would you like to see a demo?”

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. That’s the core of getting stuff done and being productive.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Buzz Marketing for Technology

JULY 21, 2008

Skip to Content Home Login. Â Studies and papers on IO Â . Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. Copyright © 2007 - ManagingIO - is proudly powered by WordPress. ManagingIO. Ideas and trends to tackle information overload.

Resources 100

Resources Product RSS Digg 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. Ardath Albee's Tip. 3 consulting inquiries. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

JANUARY 4, 2010

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Steven Wright Guide to Content Marketing by Copyblogger. ’ Content marketing within the realm of social media is extremely powerful, but it does have a downside. What do you have to do?

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Yours in Content, . It’s fantastic to be back here at Content Marketing World. Well, would you know that the exact same things hold true for your content marketing plan ? Hello Cleveland. Click To Tweet.

Planning 99

Planning Paid Search Agency Advertising Agencies Terms and Conditions 99