WriteSpark

AUGUST 12, 2008

White Papers. Technical Article Writer. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Content Marketing. Sales Materials. Social Media. Working with Writers. « Welcome! Technical Writer or Technical Copywriter?

Conference 120

Conference PR Public Relations Copywriting 120

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, August 27, 2007 1:24 AM US PT. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We Tracked on August 29, 2007 1:32 PM. Tracked on September 7, 2007 9:39 AM.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? ” She is the premier Facebook marketing expert and has been since 2007. She shares click-worthy posts and articles on top social media platforms and does not shy away from criticizing any of them.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space. Promote a “middle-stage” offer on the right hand side of your content, or at the bottom of the article.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

JUNE 28, 2008

January 2007. Print Article. -->. Weblogs that reference this article: big dicks little chicks. Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Posted: Sun Jun 17 04:45:51 PDT 2007. Posted: Mon Jun 25 19:05:02 PDT 2007. Posted: Sat Jun 30 18:37:56 PDT 2007.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Also, by using lots of links, we were guaranteed to get 100+ people to share the article. Related Articles. There’s a Sucker Born Every Minute – Esp.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Price Pricing Marketing Websites 60

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For example, we did this in the content marketing niche in 2007. Here is the article about how that happened. all from one story idea. Most brands try to boil the ocean with their content.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts. in Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. ► 2007. (19). What I learned about learning in 2007? QR Code for my Mobile Site. Search the blog: Member of International Edublogger Directory. Blog Archive. ▼ 2008. (29). ▼ June. (6). Data Visualization Tools. Call for SCORM 2.0 Innovate-Live June/July Webcast Schedule. ► May. (1).

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Why not do this for a white paper as well. There's also plenty of experts out there who can provide you with podcasts they like (for example, have a look at Pete Lerma's article on ClickZ ). PS - Yes, I myself have yet to create a podcast but who knows what will happen in 2007. Have you heard of books on tape?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" For more general information about measuring your KM program, check out our articles Can You Measure the Value of Knowledge Management? Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. White Paper (50). Best of B2B Marketing. February 2010. Great stuff in February.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. Some of these technical articles are kinda sorta dated.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

WriteSpark

OCTOBER 28, 2008

White Papers. Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Technical Article Writer. White Paper Writer. Case Studies.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Directions

AUGUST 30, 2015

PQ Media says that print and digital magazines represent about 33% of the market today, down from about 50% in 2007. The firm estimates that in five years, print and digital magazines will constitute only about 15% of the market, but it will still be the largest single content marketing channel.

Content Marketing 40

Content Marketing Content Case Studies Forecasting 40

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hinge Marketing

DECEMBER 17, 2014

1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.

Work Management 48

Work Management Marketing Management Service Examples 48

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Reading tons of blog articles, while important, takes a lot of time. Don’t stop the dialog. they are increasingly telling their clients.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

DECEMBER 23, 2010

Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agencys Search Marketing practice. Ryan earned a bachelors degree from the University of Kentucky and an MBA from the University of Louisville.

SEO 40

SEO SEM Paid Search Agency B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. The authors would like to thank co-workers Randy Eckel and Scott Perry, who contributed to this article. >. In addition, make sure to read these articles: What Makes a Good Intranet? SDL Announces SDL Translation Management System 2007. Human Resources. Internet & Online. Management. > See All.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JULY 24, 2008

Journal of Computer-Mediated Communication , 12 (2), article 16. Go to a section in the article: Abstract. This article describes one of the main products of that review, a seven-category taxonomy of collaboratory types. forthcoming 2007). Author Index. About JCMC. Zimmerman, A., Nathan Bos. University of Michigan.

Communities 100

Communities Practices Sample Work Management 100

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. That means the following marketing tactics become more critical to your mix:” White paper syndication (e.g.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

Webbiquity

JANUARY 5, 2016

In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

JUNE 10, 2021

In this article, we'll take a look at 48 of the best content marketing tools that cover all aspects of your content marketing strategy. . Lead magnets such as white papers. It has a database of over 5 billion articles which you can use to quickly discover content ideas in any niche to inspire your own blog posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100