December, 2011

Great B2B Marketing

6 Tips to Prepare for B2B Marketing Victory in 2012

Great B2B Marketing

With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever.

Say What You Mean – Mean What You Say

Great B2B Marketing

I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The topic of communication is important to us at Fusion Marketing Partners because we have to either create compelling messages for our clients or coach them on how to do so.

Trending Sources

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor.

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. Skype .

Sites 100

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics?

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.

B2B Blogging and Video Takes Off

Modern Marketing

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog.

Video 106

The A-Z Guide to B2B Lead Generation

NuSpark

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close.

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. The problem is, registration and thought leadership are at odds with each other.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving.

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them.

Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. I would have had only slightly less disdain for the audience for these campaigns. Fly-by-night opportunists hoping to win your Facebook sweepstakes. Win or lose, after the contest is over, they’d ditch you as quickly as a toddler dispatching a fistful of broccoli.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

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Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation Blog

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m sure they will for you, too. In fact, this will be well worth investing nine minutes to watch if you want a serious dose of inspiration and insight.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content. About. Benefactors. Resources. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Ultimate Cheat Sheet for Creating Social Media Buttons

Hubspot

Social media is an extremely valuable tool for promoting your great marketing content. But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.”

Media 60

What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Or are you wondering where to start? Here are a few tips to creating a marketing plan for the year ahead. Fine tune your strategy. This is the crucial part. Assess what your business approach is for the year ahead, then consider how you can reach your target market. Think bigger. Which marketing channels did you use in 2011?

Plan 59

Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV?

Bored to 3.4 Billion Tears

Modern Marketing

by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4

Hire A Journalist! (We did, and here’s what we learned)

Modern Marketing

by Brian Kardon | Tweet this Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! I am celebrating the one-year anniversary of a very special employee, Jesse Noyes , our corporate reporter. Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.