How To Ensure Devoted Brand Ambassadors Are Born


Your employees and customers can act as powerful brand ambassadors for your company. Here’s how to nurture their success. There are two primary types of brand ambassadors, often confused with each other: 1.

Why Social Listening Should Be A Top Priority for Sales Teams


Social Listening & Sales Teams. Learn why social listening should be a priority for sales teams to implement their strategies. Now that we are in the 21st century, it’s relatively safe to say the vast majority of businesses understand the value and importance of social media.

Trending Sources

6 Gamification Strategy Tips for Your Company


Gamification Strategy in Business. Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more.

6 Employee Productivity Boosting Tips Your Company Needs


Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How to Improve Your Business Branding with Content


Business Branding + Content. Business branding is one of the most important activities you can do to grow your business. Not only is it important for overall visibility, it’s also important for developing trust with new potential customers. That said, building a business brand isn’t easy.

Employee Advocacy Challenges And How To Start Solving Them


Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face.

The Future of Social Selling


Future of Social Selling: What’s Next? It may seem silly to talk about the future of social selling – something that itself is quite new–however, the pace of innovation is logarithmic, not linear.

How to Boost Content Sharing from Employees by 38x


Content Sharing from Employees Matters. Your company probably has a blog or content strategy in place and generally, content sharing by employees is encouraged. Yet, you might notice much of the published content is not being shared by employees or as often as you would like.

Trust 25

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

8 Essential B2B Sales Tools Everyone Should Be Using


Essential Tools for Your B2B Sales Process. In order to succeed in B2B sales (or sales in general), there are a few tools that are necessary to generate more qualified prospects and in closing more deals successfully.

API 27

4 Marketing Metrics That A Social Selling Program Will Influence


Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. But it makes sense, right?

How Corporate Communications Benefit from Employee Advocacy


Corporate Communications + Employee Advocacy. While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to how it can improve overall corporate communications.

Push Notifications Generate More Leads Than Email


One of the most effective ways to reach out to new leads is to use push notifications.

CEB Sales & Marketing Summit 2017


EveryoneSocial at the CEB Sales & Marketing Summit 2017. Welcome to the downhill run to the end of the year! Hope your 2017 has been a good one so far.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Why Employee Enablement is Important for Your Business


Employee Enablement & Your Business. Learn why employee enablement is important for your business and how your company can get on the right path. When you think about ways to better transform your workforce, you tend to think about improving employee engagement (or at least you should be).

Sales Enablement: Don’t Forget About The Content!


Sales Enablement and Actionable Content. Something happened this week that I don’t think has ever happened before. We were meeting with a prospect, more specifically with that prospect’s SVP Sales who emphatically stated that one of their top priorities was, “Making sure their field sales reps were better informed about the verticals they sell into.”

Here are this years’ top social media trends


Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S.

Employee Advocacy Software: How to Get Employees to Use It


How to Get Employees to Use Advocacy Software. Your company has just committed to employee advocacy software (or is thinking about it) after diligent research about social selling , employee advocacy , and creating a team of engaged employees. So now you are ready to jump in the software.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

What Is Talent Acquisition?


Talent acquisition is something that you need to be, well, talented at so you can find the right people. People have unique talents. It depends on them whether to put their talents to good use. Ideally, they must build and nurture their skills to their benefit.

Use Psychology To Increase Social Media Engagement


Social media is undoubtedly one of the premier channels for customer engagement. According to reports, social media engagement takes up about 28% of the total time spent on the internet. However, just because your content is published on social networks, doesn’t mean you are guaranteed to get enough engagement. In fact, having a substantial amount of followers will not guarantee a boost in conversions or sales.

Why Employee Advocacy Works Better For B2B Than B2C


My team and I were giving a briefing to an industry analyst this week who asked a great question: why does employee advocacy work better for B2B companies than it does for B2C companies? He asked this question, because with a few exceptions, our clients are B2B companies.

B2C 19

Personal Branding Examples From Instagram


It’s complicated. By day I work in marketing for EveryoneSocial. But by night I have my own personal brand. A loyal following on Instagram devoted to posts about fashion, French, and the (not so) occasional glass of champagne and slice of cake.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Snapchat vs. Twitter vs. Facebook – How They Stack Up


Last Friday was a pretty big day for Snapchat and the consumer web as a whole. If you haven’t heard, Snap, Inc. Snapchat) went public and outperformed analyst expectations; it closed the day at $24.48 a share.

Cost 18

The Employee Engagement Survey From Edelman


Every year Edelman puts out a fantastic employee engagement survey on how buyers and consumers perceive leaders, organizations, and content. Because of this topic’s relevance to social selling (and selling in general), I wanted to pull out the most salient bits.

Trust 17

Summer Reading & A Checklist For Life


My wife and I recently had our second child and as such, I’ve been spending some time at home over the last few weeks. While having a newborn in the house doesn’t exactly allow for a lot of rest and relaxation, there has been downtime, some of which I’ve used to catch up on reading.

How To Develop A Brand Ambassador Program That Works


Your products and services won’t sell themselves. You need to find ways to get them to your audience in the hopes of turning the latter into customers. One way you could promote your business is by hiring brand ambassadors who will help spread your word on social media.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How To Measure Your Employee Advocacy Program’s Success


Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand. Since your staff knows the company inside and out, the online audience may see them as an opportunity to get to know your company. Furthermore, employees often have a larger sphere of influence on social media than the business page of a startup or SME. According to HPE , “content shared by employees generated 11x more clicks than branded accounts.”

SME 12

Social Selling: What Drives Results


The Number One Thing That Drives Results With Social. Social selling is a powerful tool for B2B sales teams and individual reps sell even more. But, like any tool, it’s important to know how to put it to use effectively.

Common Employee Advocacy Program Concerns We Get Asked


Employee Advocacy Program Concerns. Employee advocacy program questions and concerns are not surprising, learn how we respond to the most common ones we hear with prospects.

How To Track ROI On Your Growth Hacking Efforts


You know that thing Dropbox did to become a $4 billion company ? What the Broadway musical Hamilton did to draw in 50,000 lottery ticket entrants on its first day, crashing its website? Growth hack. Actually, it’s not so much “hacking” as it is “growth.”

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

{Watch Now!} How Citrix Increased Marketing Reach


Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix, and several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially.

How Atkins Global Tackled Recruiting Challenges Through Social


Atkins Global & EveryoneSocial. Learn how Atkins Global armed their recruitment team with EveryoneSocial to share the company’s brand and culture to attract new talent.

New Forrester Report: Add Social Selling To Your Repertoire


We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. An advocate can share anything, but social selling is targeted in content and customers. It’s a longer-term play that is all about building relationships and staying top of mind. Amy Heiss, Dell Technologies.

Our Thoughts on the Sales & Marketing CEB Keynote Presentation


Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.