How To Ensure Devoted Brand Ambassadors Are Born


Your employees and customers can act as powerful brand ambassadors for your company. Here’s how to nurture their success. There are two primary types of brand ambassadors, often confused with each other: 1.

Facebook Feed Change: Massive Opportunity for Brands & Publishers


Facebook Feed Changing. No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers.

6 Ways to Get All Employees Active in Social Media Marketing


Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing.

6 Gamification Strategy Tips for Your Company


Gamification Strategy in Business. Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

How To Use Your LinkedIn Profile For Sales


There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. As a sales tactic, it just won’t work. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives.

Social Selling Tips From Top Salespeople


I’ve had the good fortune to work with many top salespeople in my career. I’ve observed them finesse the art of a sale using a scientific method to move prospects through the sales cycle.

4 Ways to Build a Team of Engaged Employees


How Do You Build a Team of Engaged Employees? It’s a question that many good business owners and leaders should (and typically) do care about.

EveryoneSocial Recognized as a High Performer in Employee Advocacy


Although we have just moved into 2018 a few weeks ago, G2 Crowd released their Fall 2017 Brand Advocacy Grid Report with EveryoneSocial reaching the “High Performer” level.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Improve Your Business Branding with Content


Business Branding + Content. Business branding is one of the most important activities you can do to grow your business. Not only is it important for overall visibility, it’s also important for developing trust with new potential customers. That said, building a business brand isn’t easy.

Why Your Social Selling Initiatives Are Currently Failing


Your Social Selling Initiatives. If you are reading this post, you probably work for a company that fully embraces digital and values the importance of social media to the success of the business.

Employee Advocacy Challenges And How To Start Solving Them


Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face.

8 Essential B2B Sales Tools Everyone Should Be Using


Essential Tools for Your B2B Sales Process. In order to succeed in B2B sales (or sales in general), there are a few tools that are necessary to generate more qualified prospects and in closing more deals successfully.

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The Future of Social Selling


Future of Social Selling: What’s Next? It may seem silly to talk about the future of social selling – something that itself is quite new–however, the pace of innovation is logarithmic, not linear.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to Boost Content Sharing from Employees by 38x


Content Sharing from Employees Matters. Your company probably has a blog or content strategy in place and generally, content sharing by employees is encouraged. Yet, you might notice much of the published content is not being shared by employees or as often as you would like.

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4 Marketing Metrics That A Social Selling Program Will Influence


Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. But it makes sense, right?

Push Notifications Generate More Leads Than Email


One of the most effective ways to reach out to new leads is to use push notifications.

How Corporate Communications Benefit from Employee Advocacy


Corporate Communications + Employee Advocacy. While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to how it can improve overall corporate communications.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Why Employee Enablement is Important for Your Business


Employee Enablement & Your Business. Learn why employee enablement is important for your business and how your company can get on the right path. When you think about ways to better transform your workforce, you tend to think about improving employee engagement (or at least you should be).

CEB Sales & Marketing Summit 2017


EveryoneSocial at the CEB Sales & Marketing Summit 2017. Welcome to the downhill run to the end of the year! Hope your 2017 has been a good one so far.

Here are this years’ top social media trends


Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S.

Sales Enablement: Don’t Forget About The Content!


Sales Enablement and Actionable Content. Something happened this week that I don’t think has ever happened before. We were meeting with a prospect, more specifically with that prospect’s SVP Sales who emphatically stated that one of their top priorities was, “Making sure their field sales reps were better informed about the verticals they sell into.”

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What Is Talent Acquisition?


Talent acquisition is something that you need to be, well, talented at so you can find the right people. People have unique talents. It depends on them whether to put their talents to good use. Ideally, they must build and nurture their skills to their benefit.

Employee Advocacy Software: How to Get Employees to Use It


How to Get Employees to Use Advocacy Software. Your company has just committed to employee advocacy software (or is thinking about it) after diligent research about social selling , employee advocacy , and creating a team of engaged employees. So now you are ready to jump in the software.

Use Psychology To Increase Social Media Engagement


Social media is undoubtedly one of the premier channels for customer engagement. According to reports, social media engagement takes up about 28% of the total time spent on the internet. However, just because your content is published on social networks, doesn’t mean you are guaranteed to get enough engagement. In fact, having a substantial amount of followers will not guarantee a boost in conversions or sales.

Why Employee Advocacy Works Better For B2B Than B2C


My team and I were giving a briefing to an industry analyst this week who asked a great question: why does employee advocacy work better for B2B companies than it does for B2C companies? He asked this question, because with a few exceptions, our clients are B2B companies.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Personal Branding Examples From Instagram


It’s complicated. By day I work in marketing for EveryoneSocial. But by night I have my own personal brand. A loyal following on Instagram devoted to posts about fashion, French, and the (not so) occasional glass of champagne and slice of cake.

Snapchat vs. Twitter vs. Facebook – How They Stack Up


Last Friday was a pretty big day for Snapchat and the consumer web as a whole. If you haven’t heard, Snap, Inc. Snapchat) went public and outperformed analyst expectations; it closed the day at $24.48 a share.

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Top 9 Employee Advocacy Predictions for 2018


We see a lot of exciting developments ahead for employee advocacy in the year 2018. While employee advocacy has grown steadily for the last couple years, 2018 looks like it’s going to be a great leap forward, a step change if you will.

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The Employee Engagement Survey From Edelman


Every year Edelman puts out a fantastic employee engagement survey on how buyers and consumers perceive leaders, organizations, and content. Because of this topic’s relevance to social selling (and selling in general), I wanted to pull out the most salient bits.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

6 Important Steps for a Successful Social Selling Strategy


Why Your Company Needs A Social Selling Strategy. Over the last couple of years, the concept of having a social selling strategy has been a heavily talked about process for businesses. Yet, it’s no wonder social selling is popular, especially with the continued rise of social media use.

How Employees Can Amplify Account-Based Marketing at Your Company


Account-Based Marketing, B2B, & Employees. Take your account-based marketing efforts and strategy to the next level by leveraging your company’s workforce. Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions.

Summer Reading & A Checklist For Life


My wife and I recently had our second child and as such, I’ve been spending some time at home over the last few weeks. While having a newborn in the house doesn’t exactly allow for a lot of rest and relaxation, there has been downtime, some of which I’ve used to catch up on reading.

How To Develop A Brand Ambassador Program That Works


Your products and services won’t sell themselves. You need to find ways to get them to your audience in the hopes of turning the latter into customers. One way you could promote your business is by hiring brand ambassadors who will help spread your word on social media.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.