How To Ensure Devoted Brand Ambassadors Are Born


Your employees and customers can act as powerful brand ambassadors for your company. Here’s how to nurture their success. There are two primary types of brand ambassadors, often confused with each other: 1.

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6 Gamification Strategy Tips for Your Company


Gamification Strategy in Business. Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more.

Trending Sources

6 Employee Productivity Boosting Tips Your Company Needs


Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.

The Future of Social Selling


Future of Social Selling: What’s Next? It may seem silly to talk about the future of social selling – something that itself is quite new–however, the pace of innovation is logarithmic, not linear.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How To Use Your LinkedIn Profile For Sales


There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. As a sales tactic, it just won’t work. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives.

8 Essential B2B Sales Tools Everyone Should Be Using


Essential Tools for Your B2B Sales Process. In order to succeed in B2B sales (or sales in general), there are a few tools that are necessary to generate more qualified prospects and in closing more deals successfully.

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How to Boost Content Sharing from Employees by 38x


Content Sharing from Employees Matters. Your company probably has a blog or content strategy in place and generally, content sharing by employees is encouraged. Yet, you might notice much of the published content is not being shared by employees or as often as you would like.

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Push Notifications Generate More Leads Than Email


One of the most effective ways to reach out to new leads is to use push notifications.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Sales Enablement: Don’t Forget About The Content!


Sales Enablement and Actionable Content. Something happened this week that I don’t think has ever happened before. We were meeting with a prospect, more specifically with that prospect’s SVP Sales who emphatically stated that one of their top priorities was, “Making sure their field sales reps were better informed about the verticals they sell into.”

Employee Advocacy Software: How to Get Employees to Use It


How to Get Employees to Use Advocacy Software. Your company has just committed to employee advocacy software (or is thinking about it) after diligent research about social selling , employee advocacy , and creating a team of engaged employees. So now you are ready to jump in the software.

Here are this years’ top social media trends


Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S.

Employee Advocacy Challenges And How To Start Solving Them


Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face.

Why Employee Advocacy Works Better For B2B Than B2C


My team and I were giving a briefing to an industry analyst this week who asked a great question: why does employee advocacy work better for B2B companies than it does for B2C companies? He asked this question, because with a few exceptions, our clients are B2B companies.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Snapchat vs. Twitter vs. Facebook – How They Stack Up


Last Friday was a pretty big day for Snapchat and the consumer web as a whole. If you haven’t heard, Snap, Inc. Snapchat) went public and outperformed analyst expectations; it closed the day at $24.48 a share.

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Personal Branding Examples From Instagram


It’s complicated. By day I work in marketing for EveryoneSocial. But by night I have my own personal brand. A loyal following on Instagram devoted to posts about fashion, French, and the (not so) occasional glass of champagne and slice of cake.

Use Psychology To Increase Social Media Engagement


Social media is undoubtedly one of the premier channels for customer engagement. According to reports, social media engagement takes up about 28% of the total time spent on the internet. However, just because your content is published on social networks, doesn’t mean you are guaranteed to get enough engagement. In fact, having a substantial amount of followers will not guarantee a boost in conversions or sales.

The Employee Engagement Survey From Edelman


Every year Edelman puts out a fantastic employee engagement survey on how buyers and consumers perceive leaders, organizations, and content. Because of this topic’s relevance to social selling (and selling in general), I wanted to pull out the most salient bits.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Summer Reading & A Checklist For Life


My wife and I recently had our second child and as such, I’ve been spending some time at home over the last few weeks. While having a newborn in the house doesn’t exactly allow for a lot of rest and relaxation, there has been downtime, some of which I’ve used to catch up on reading.

How To Develop A Brand Ambassador Program That Works


Your products and services won’t sell themselves. You need to find ways to get them to your audience in the hopes of turning the latter into customers. One way you could promote your business is by hiring brand ambassadors who will help spread your word on social media.

What Is Talent Acquisition?


Talent acquisition is something that you need to be, well, talented at so you can find the right people. People have unique talents. It depends on them whether to put their talents to good use. Ideally, they must build and nurture their skills to their benefit.

Social Selling: What Drives Results


The Number One Thing That Drives Results With Social. Social selling is a powerful tool for B2B sales teams and individual reps sell even more. But, like any tool, it’s important to know how to put it to use effectively.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How To Measure Your Employee Advocacy Program’s Success


Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand. Since your staff knows the company inside and out, the online audience may see them as an opportunity to get to know your company. Furthermore, employees often have a larger sphere of influence on social media than the business page of a startup or SME. According to HPE , “content shared by employees generated 11x more clicks than branded accounts.”

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How To Track ROI On Your Growth Hacking Efforts


You know that thing Dropbox did to become a $4 billion company ? What the Broadway musical Hamilton did to draw in 50,000 lottery ticket entrants on its first day, crashing its website? Growth hack. Actually, it’s not so much “hacking” as it is “growth.”

New Forrester Report: Add Social Selling To Your Repertoire


We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. An advocate can share anything, but social selling is targeted in content and customers. It’s a longer-term play that is all about building relationships and staying top of mind. Amy Heiss, Dell Technologies.

{Watch Now!} How Citrix Increased Marketing Reach


Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix, and several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Questions To Ask When Evaluating Employee Advocacy Software


Employee Advocacy Software Questions to Ask. We’ve worked with a lot of companies in their efforts to evaluate employee advocacy software that will work best for their organization. Unfortunately, many companies miss the mark when it comes to what to focus on and the questions they ask.

How To Use Instagram For B2B Marketing


Ever since its launch, I’ve been absolutely hooked on Instagram. Sure–most of us started off by ‘gramming our lunch with the Mayfair filter (guilty!), but Instagram has quickly proven itself as an effective visual marketing tool for businesses of all sizes. Whether you’re marketing your creative Etsy business or seeking to connect with prospective clients in B2B marketing, there’s a way to snap, filter and hashtag your way to success via Instagram.

How To Launch An Influencer Marketing Campaign


Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3.

Marketing Hacking Episode One: Influencer Marketing


Influencer Marketing Is The New “Word-Of-Mouth” Influencer marketing is an old idea turned new. It’s “word-of-mouth” marketing but fashioned in a new fangled way. Instead of friends and relatives giving us advice we look to the experts. People we see as the go-to resource on a given topic. And thanks to social media, we can follow those influencers, learn from them, and ultimately buy from them.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Here’s How To Extend The Life Of Your Webinar


Creating a webinar can be a resource-intensive process, in both time and money. You may have even paid for an outside speaker to help give stronger industry credibility to a webinar. The good news is, prospects who view webinars are more likely to convert to a sale, so this larger content investment provides a strong return on investment. Here are several ideas to help you maximize your webinar investment to be sure you’re getting the most mileage out of every webinar.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.