Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Long gone are the days of “build it, and they will come.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and ste

Top of Funnel 205

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 205

WordAgents

MAY 6, 2025

Running a business is demanding. Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. But content matters. You want your business to show up when someone searches for solutions that you offer. Maybe you start by writing content yourself, squeezing it in between client calls or late at night.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

Trade Press Services Newsletter

MAY 1, 2025

Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h

Marketing Websites 207

Marketing Websites B2B Work Management Deliverability 207

Vision Edge Marketing

MAY 6, 2025

What business leader wouldnt want to be more profitable and more productivefaster? Hows it totally possible? With data. Harvard Business Research found organizations that extensively use data-driven decision-making are, on average, 6% more profitable and experience 5% more productivity than their peers. Edge Delta found organizations that leverage big data report an average 8% increase in revenues and a 10% reduction in expenses.

Lead Ranking 150

Lead Ranking Lead Scoring Marketing AI Peer-to-peer 150

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Customer Experience Matrix

MAY 11, 2025

As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.

Marketing Management 156

Marketing Management Lead Ranking Tools Paid Search Agency 156

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.

Marketing AI 115

Marketing AI Lead Ranking Marketing Qualified Leads Marketing Automation Services 115

WordAgents

MAY 8, 2025

Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency? Maybe you want to boost your search rankings, engage your audience, or convert visitors into customers.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Sprout Social

MAY 6, 2025

They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Without the right tool to comb through your mentions, determining which ones you need to respond to can feel overwhelming. Social media monitoring tools scratch the surface, tracking only social networks.

Enterprise Management 104

Enterprise Management Marketing Management Software Brand Identity 104

ATAK Interactive

MAY 5, 2025

Companies using both HubSpot and Salesforce often settle for basic field mapping that leaves critical gaps in their revenue operations. This approach creates disconnected data, broken workflows, and frustrated teamsultimately costing you time, accuracy, and revenue opportunities. At ATAK Interactive, we build sophisticated integrations that transform how your platforms work together.

Hubspot 78

Hubspot Marketing & Strategy Interactive Marketing Cost 78

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Industrial Marketing Today

MAY 12, 2025

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital brochure, its not just outdatedits underperforming. As you probably already know, the industrial buying journey has changed over the last few years.

Marketing Websites 78

Marketing Websites Buy Design 78

Salesforce Marketing Cloud

MAY 5, 2025

With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Ideal Customer Profiles Marketing Budget Allocation 96

Martech

MAY 2, 2025

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.

Account Based Marketing 122

Account Based Marketing Generation DemandBase Paid Search Agency 122

Hinge Marketing

MAY 5, 2025

The 2025 High Growth Study, Government Contracting Edition has arrived, and today we are excited to share a few important findings with you. We launched this annual study of professional services a decade ago, though its roots go back to 2008, when we began researching high-growth firms , publishing our findings and writing books on the habits of the best performing firms and the people who buy their services.

Studies 71

Studies Advertising Agencies Sample Television marketing 71

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

Linkedin 101

Linkedin Work Management Marketing Management Click Rate 101

ATAK Interactive

MAY 12, 2025

You've got HubSpot and Salesforce talking to each other. Great! Your contacts, companies, deals, and activities are flowing between systems. But here's where things get tricky what about all that specialized business data that doesn't fit into those standard buckets? This is where custom objects enter the picture, representing both the most powerful capability in both platforms and the most complex aspect of HubSpot Salesforce integration.

Hubspot 78

Hubspot Contacts Activities Companies 78

Litmus

MAY 8, 2025

Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis.

Deliverability 71

Deliverability CAN-SPAM Domain Phishing 71

Salesforce Marketing Cloud

MAY 7, 2025

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your companys operational efficiency and pricing strategies. As a small and medium business (SMB) , understanding this metric is crucial for leveraging data to improve your performance.

Marketing AI 83

Marketing AI Work Management SMB Marketing Management 83

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

MAY 6, 2025

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.

Paid Search Agency 103

Paid Search Agency Marketing Attribution Planning Advertising Agencies 103

illumin

MAY 6, 2025

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.

Planning 71

Planning Top of Funnel Advertising Agencies Funnel Advertising 71

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddits role in the modern marketing mix has shifted.

Trends 76

Trends Keywords Communities User-Generated Content 76

ATAK Interactive

MAY 9, 2025

Businesses today expect more from their websitesbetter personalization, easier updates, tighter integrations, and improved performance. Most traditional CMS platforms werent built for this level of sophistication. Enter HubSpots Content Hub: an enterprise-ready, all-in-one platform designed to give developers flexibility, marketers agility, and decision-makers complete visibility.

CMS Development 78

CMS Development Marketing Websites Hubspot Content 78

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Navigate the Channel

MAY 8, 2025

Social media is noisybusinesses are vying for attention every second. But what makes one post stand out from a sea of polished ads, curated grids, and templated captions? The answer is simple yet powerful personalization. People connect with people, not logos or slogans. By adding a human touch to your brands social presence, you can create genuine relationships that foster trust, loyalty, and, ultimately, growth.

Social Media 65

Social Media Personalization Media Storytelling 65

Salesforce Marketing Cloud

MAY 12, 2025

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? Its happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Small and medium businesses (SMBs) that use artificial intelligence (AI) for proactive customer service not only meet these expectations but also gain a competiti

SMB 75

SMB Marketing AI Work Management Marketing Management 75

Martech

MAY 8, 2025

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.

Work Management 89

Work Management Marketing Management Lead Ranking API 89

CMSWire

MAY 6, 2025

CX success wont come from automation alone. It starts with thoughtful, trust-driven design. Continue reading.

Automation 73

Automation Design Customer Satisfaction Contacts 73

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

chiefmartech

MAY 2, 2025

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.

Digital Experience Platform 78

Digital Experience Platform Peer-to-peer Case Studies Paid Search Agency 78

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.

Social Media 59

Social Media Analysis Process Media 59

sagefrog

MAY 6, 2025

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. Reaching the right audience now means consistently showing up throughout the entire journey. But gone are the days of linear sales funnels and single-channel strategies. Modern buyers are more empowered, informed, and connected than ever, and they interact with brands across a variety of touchpoints before making purchasing decisions.

Work Management 59

Work Management B2B Marketing Paid Search Agency Top of Funnel 59