February, 2025

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How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

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The Agency Owner’s Guide to Building Scalable SOPs Without Sacrificing Creativity

Webbiquity

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

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Your CRM Data: Not Ready for AI Primetime

Zoominfo

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?

Vision Edge Marketing

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

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We Launched an Agent Across Our Site – Here’s What We Learned

Salesforce Marketing Cloud

Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.

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The top 50 genAI use cases in marketing

Martech

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

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Go-to-Market (GTM) AI Has Brought the End of the Conventional B2B Buyer’s Journey

Zoominfo

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Transformative Power of Trust in Creating B2B Business Value

Vision Edge Marketing

When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Trust is the unseen force that binds successful B2B relationships. It reduces risk , encourages collaboration, and supports better decision-making all which contribute to creating business value.

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How to Use Data More Strategically to Reach Audiences

Convince & Convert

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?

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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

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7 SEO SOPs: Your Cheat Code for More Rankings, Less Guesswork

Ahrefs

Thats why Ive put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

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What is social media marketing? All your B2B business needs to know

The Lead Agency

Social media hardly needs an introduction. Almost every person with an internet connection uses it in a peer-to-peer (P2P) capacity. And every one of us on one of these platforms has seen plenty of business-to-consumer (B2C) marketing offering us creams, cars, clothes and all the cute things in between. As of 2025, 5.22 billion people [.

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Top 50 Global Thought Leaders and Influencers on Blockchain 2025

Thinkers360

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. Congratulations to all our influencers on Blockchain who participated! Top 50 Global Thought Leaders and Influencers on Blockchain 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Future of SEO: Predictions and Emerging Trends

Marketing Insider Group

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.

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10 Tools to Help You Create Quality Content Upgrades

Optinmonster

Marketers around the web are raving about content upgrades and its effectiveness. We featured a case study where one OptinMonster customer tripled their conversions with content upgrades. One of the most common questions we got was how do we create a content upgrade ? Since many site owners don’t have a full-time designer in their staff, it can be hard to create quality content upgrades.

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ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Martech

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.

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Best Outbound Call Tracking Software for Sales Teams

Zoominfo

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems.

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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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How to Leverage Agentforce for Sustainability Transformation

Salesforce Marketing Cloud

Sustainability teams are often strapped for resources, and the climate crisis demands urgent action. These teams are small, have limited budgets, and are frequently asked to do more with less. The pressure is mounting, with increasing demands from leadership, suppliers, and regulatory bodies; sustainability transformation has never been more critical for value creation.

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Using AI Responsibly to Achieve Hyper-Personalized Marketing

CMSWire

Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.

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How Workflow Automation in CRM Can Boost Efficiency

Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

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Empowerment Behind Prison Walls: My Visit to Televerde at Perryville Correctional Facility

Televerde

When I first drove up to Perryville Correctional Facility, I saw exactly what I expected. There were towering fences, barbed wire, and that heavy, institutional feel that screams “prison.” But stepping inside Televerde’s call center? That was a completely different story. Honestly, it felt like I’d walked into another worlda world of hope, ambition, and the kind of positive energy that you dont typically associate with a prison.

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Storytelling In Thought Leadership: How To Get It Right

Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

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The New Go-to-Market Strategy for Sales Teams

Zoominfo

Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.

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Neuromarketing: How to Use Brain Science to Get More Leads & Sales

Optinmonster

Every day, people make thousands of decisions without even realizing it. From choosing which email to open to deciding whether to buy a product, these choices are driven by subconscious emotions, habits, and mental shortcuts. Thats where neuromarketing comes in. Big brands like Coca-Cola, Amazon, and Netflix use neuromarketing to optimize their advertising, product design, and customer experiences.