Expert insights. Personalized for you.
A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. MORE
Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista. MORE
When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. MORE
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. MORE
We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. MORE
Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans. MORE
You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference. MORE
In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. MORE
Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. MORE
Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. MORE
As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. MORE
The art of communication is the language of leadership. James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. MORE
The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. Many of these exciting trends have carried over MORE
Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site. MORE
Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails. MORE
SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors. MORE
Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. MORE
When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. MORE
B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. MORE
Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. MORE
Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. MORE
Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. MORE
Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. MORE
Marketing Insider Group
OCTOBER 6, 2020
Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.
B2B PR Sense
OCTOBER 22, 2020
You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.
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RockContent
OCTOBER 8, 2020
Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional.
KoMarketing Associates
OCTOBER 20, 2020
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
SendX
OCTOBER 20, 2020
For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
OCTOBER 12, 2020
Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.
Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
RockContent
OCTOBER 26, 2020
Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site.
KoMarketing Associates
OCTOBER 22, 2020
As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
SendX
OCTOBER 9, 2020
Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails.
Influitive
OCTOBER 14, 2020
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.
Marketing Insider Group
OCTOBER 7, 2020
When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing.
Webbiquity
OCTOBER 6, 2020
When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
RockContent
OCTOBER 20, 2020
SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors.
KoMarketing Associates
OCTOBER 27, 2020
B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.
SendX
OCTOBER 8, 2020
Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.
Tomorrow People
OCTOBER 8, 2020
We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Marketing Insider Group
OCTOBER 8, 2020
Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app.
Customer Experience Matrix
OCTOBER 11, 2020
Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp.
RockContent
OCTOBER 3, 2020
Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics.
KoMarketing Associates
OCTOBER 21, 2020
In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
Ledgeview Partners
OCTOBER 8, 2020
The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. Many of these exciting trends have carried over
The Point
OCTOBER 22, 2020
A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.
Marketing Insider Group
OCTOBER 5, 2020
The art of communication is the language of leadership. James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak.
Webbiquity
OCTOBER 27, 2020
Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
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