August, 2021

12 Best Transactional Email Examples


Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing


The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

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Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program


Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website


As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

How to Make Your Business More Attractive to Investors


Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.


15 (More) Fascinating Facts About Internet and Social Media Use in 2021


Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!



As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.


Digital Transformation And Revenue Growth Require Alignment Across The Organization

Square 2 Marketing

Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do this right you need the entire organization on board.

Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

10 Green Monday Email Examples We Love


You know that last-minute scramble before any holiday or birthday when you realize there are still arrangements to be made and gifts to be purchased? Back in 2007, eBay saw this play out with their online sales. A few weeks before Christmas, there was a surge in sales.

Choosing Your Clients Carefully & Spotting Client Red Flags

Go Beyond SEO

Finding the right clients to work with, in which the relationship will be mutually beneficial to both of you, isn’t easy. And often, it requires experience to know how to spot the right clients early on, rather than finding out at the wrong time later. The good news?

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Google: Website Downtime Shouldn’t Impact Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on Search Engine Journal. News SEO

The Good, Bad and the Ugly of B2B Customer Service


B2B customer service is a critical part of managing your company’s customer relationships. When customers have questions during the sales process or encounter issues after a purchase, your service team can be the difference between a customer who remains satisfied or one who starts to look elsewhere.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

What is Brand Purpose?

Carla Johnson

August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients.

7+ Content Marketing Writing Tips That You Didn’t Learn in School

Content Marketing Institute

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

5 Steps to Keep Your Blog Relevant and Updated


A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A


It’s hard to believe we’re already well into the second half of the year. Let’s take a moment to look at how our predictions for this year have been coming along.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

7 Ways to Write Blog Introductions Your Readers & Google Will Love via @sejournal, @pawelgra77

Search Engine Journal

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions Your Readers & Google Will Love appeared first on Search Engine Journal. Content Marketing SEO

Ask our experts: Other than open rates, what should creators focus on to measure success?


Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Here’s How Inbound Marketing Drives The Ultimate Customer Experience

Benchmark Email

Customer expectations have changed since the beginning of 2020. Research shows that consumers have become more thoughtful and selective since the pandemic. They want to build a connection with the companies they’re buying from. So, where does inbound marketing fit into all this?

Let’s talk ABM: 7 steps to launching a global account program


How do you grow (and retain) a portfolio of 125 global accounts with more than $1bn in revenue? Jabra , the leader in engineering communications and sound solutions, opted for an Account-based Marketing strategy to meet this challenge. Why ABM?

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.