We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing. Strategic Marketing Plans B2B Strategy Strategic Marketing Consulting B2B Marketing Best Practices MORE
Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. When you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail. MORE
We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat. MORE
How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? MORE
To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. MORE
As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies. MORE
To gate or not to gate: That is the question. Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. MORE
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work. MORE
I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems. MORE
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. MORE
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?) MORE
Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? This technology makes that possible. MORE
Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? MORE
Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair. MORE
It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. MORE
How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017. MORE
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety. MORE
Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. MORE
After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life. But that’s no longer science fiction: VR is here to stay. MORE
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. MORE
Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. MORE
Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact. MORE
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. MORE
Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter? MORE
I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […]. MORE
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” MORE
Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what? MORE
How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. MORE
Do you remember when the music video for "Gangnam Style" was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. MORE
Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning. MORE
Tomorrow People
OCTOBER 10, 2017
Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?
The Point
OCTOBER 10, 2017
Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts.
Biznology
OCTOBER 2, 2017
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)
Navigate the Channel
OCTOBER 10, 2017
Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making.
Advertisement
See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.
Kaon
OCTOBER 4, 2017
Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? This technology makes that possible.
Marketri
OCTOBER 5, 2017
We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing. Strategic Marketing Plans B2B Strategy Strategic Marketing Consulting B2B Marketing Best Practices
bizible
OCTOBER 2, 2017
As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.
Onalytica B2B
OCTOBER 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.
Advertisement
The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.
Modern Marketing
OCTOBER 9, 2017
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.
ViewPoint
OCTOBER 3, 2017
Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. When you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail.
Biznology
OCTOBER 5, 2017
Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?
Hubspot
OCTOBER 13, 2017
We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat.
Advertisement
Personalize your marketing to convert your highest-value accounts.
chiefmartech
OCTOBER 15, 2017
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.
Reachforce
OCTOBER 16, 2017
Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.
Modern Marketing
OCTOBER 10, 2017
It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.
Content Standard
OCTOBER 10, 2017
To gate or not to gate: That is the question. Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
bizible
OCTOBER 3, 2017
How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017.
Hubspot
OCTOBER 11, 2017
Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.
Only B2B
OCTOBER 11, 2017
How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.
Modern B2B Marketing
OCTOBER 3, 2017
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.”
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Modern Marketing
OCTOBER 5, 2017
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.
Terminus
OCTOBER 4, 2017
To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.
Content Standard
OCTOBER 6, 2017
After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life. But that’s no longer science fiction: VR is here to stay.
MLT Creative
OCTOBER 6, 2017
I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […].
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
Hubspot
OCTOBER 6, 2017
Do you remember when the music video for "Gangnam Style" was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song.
Modern B2B Marketing
OCTOBER 12, 2017
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.
Modern Marketing
OCTOBER 13, 2017
Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.
Biznology
OCTOBER 10, 2017
Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.
Advertisement
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
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