INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. MORE
Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. MORE
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? MORE
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers. MORE
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience. MORE
Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. MORE
As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. MORE
A seamless integration between your CRM system and marketing automation platform gives you crystal clear insight into the customer journey. Marketing Automation MORE
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. MORE
Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. MORE
Email Marketing is a time tested tool from the inception of the internet for the distribution of content and has proved to be an effective medium. MORE
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. MORE
Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options. MORE
We spend an enormous amount of time trying to hire sales professionals that we think are “A” players. . We then (hopefully) invest time training those reps before turning them loose on the phones … only to ask them to do several different roles. . MORE
Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. MORE
I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar. MORE
You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. MORE
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. MORE
What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation MORE
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. MORE
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. MORE
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. MORE
More marketers are turning to data dashboards – a tool used to visualize Key Performance Indicators (KPIs) – to better understand the impact of their marketing efforts. However, new research suggests that not all of them are seeing success. MORE
PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. MORE
Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. MORE
The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation MORE
Industrial Marketing Today
AUGUST 20, 2019
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either.
B2B PR Sense
AUGUST 7, 2019
Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.
Marketing Insider Group
AUGUST 14, 2019
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.
Webbiquity
AUGUST 13, 2019
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
KoMarketing Associates
AUGUST 20, 2019
Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Modern Marketing
AUGUST 7, 2019
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
B2B PR Sense
AUGUST 20, 2019
PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.
Webbiquity
AUGUST 1, 2019
Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
KoMarketing Associates
AUGUST 20, 2019
More marketers are turning to data dashboards – a tool used to visualize Key Performance Indicators (KPIs) – to better understand the impact of their marketing efforts. However, new research suggests that not all of them are seeing success.
DiscoverOrg
AUGUST 1, 2019
We spend an enormous amount of time trying to hire sales professionals that we think are “A” players. . We then (hopefully) invest time training those reps before turning them loose on the phones … only to ask them to do several different roles. .
Modern Marketing
AUGUST 5, 2019
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.
Act-On
AUGUST 20, 2019
What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Marketing Insider Group
AUGUST 13, 2019
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.
Webbiquity
AUGUST 20, 2019
Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.
KoMarketing Associates
AUGUST 6, 2019
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers.
ScribbleLive
AUGUST 13, 2019
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Point
AUGUST 16, 2019
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox.
Act-On
AUGUST 8, 2019
The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation
Marketing Insider Group
AUGUST 8, 2019
You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.
Webbiquity
AUGUST 8, 2019
Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
KoMarketing Associates
AUGUST 16, 2019
As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge.
Sales Lead Insights
AUGUST 20, 2019
I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar.
Measure Up Marketing
AUGUST 15, 2019
Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy.
Act-On
AUGUST 6, 2019
A seamless integration between your CRM system and marketing automation platform gives you crystal clear insight into the customer journey. Marketing Automation
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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