Expert insights. Personalized for you.
Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. MORE
One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. MORE
Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash. MORE
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. MORE
At Influitive, everything we say and do is in the eyes of our customers and their best interests. MORE
Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. MORE
Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on. MORE
The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh. MORE
Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. MORE
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. MORE
Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. MORE
People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion. MORE
Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets. MORE
Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong? MORE
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data. MORE
Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. MORE
xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. MORE
The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. MORE
Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management MORE
In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses. MORE
With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates. MORE
It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one. MORE
Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. MORE
Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. MORE
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. MORE
From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope. MORE
Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers. MORE
Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. MORE
SendX
JANUARY 13, 2022
Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.
Industrial Marketing Today
JANUARY 14, 2022
Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post.
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Tony Zambito
JANUARY 10, 2022
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.
Biznology
JANUARY 13, 2022
Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Vision Edge Marketing
JANUARY 11, 2022
People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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SendX
JANUARY 4, 2022
Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management
Influitive
JANUARY 13, 2022
At Influitive, everything we say and do is in the eyes of our customers and their best interests.
Tony Zambito
JANUARY 12, 2022
Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world.
Biznology
JANUARY 4, 2022
The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Webbiquity
JANUARY 11, 2022
Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses.
KoMarketing Associates
JANUARY 5, 2022
Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential.
Hinge Marketing
JANUARY 10, 2022
From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope.
Influitive
JANUARY 5, 2022
With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
Tony Zambito
JANUARY 4, 2022
One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.
Marketing Insider Group
JANUARY 10, 2022
Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.
Webbiquity
JANUARY 7, 2022
Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash.
KoMarketing Associates
JANUARY 6, 2022
Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
xiQ
JANUARY 12, 2022
xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report.
Tony Zambito
JANUARY 11, 2022
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.
Marketing Insider Group
JANUARY 13, 2022
The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
Webbiquity
JANUARY 12, 2022
Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits.
KoMarketing Associates
JANUARY 11, 2022
Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets.
Biznology
JANUARY 10, 2022
It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one.
Sword and the Script
JANUARY 4, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Tony Zambito
JANUARY 3, 2022
In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.
chiefmartech
JANUARY 10, 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022.
DivvyHQ
JANUARY 4, 2022
Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong?
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