October, 2021

10 Uncomfortable ABM Realities

Howard J. Sewell

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative

Plan 353

Consultants Collective Profile: Rod Thorn

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

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Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

KoMarketing Associates

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.

Report 218

How to Pick Blog Categories and Content Themes

Marketing Insider Group

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”

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9 Tips for a More Effective Email Newsletter

Howard J. Sewell

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

Our New Digital Selling Reality Needs More Empathy

Biznology

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

KoMarketing Associates

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.

8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.

List 198

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

The End of Third-Party Cookies - What It Means for B2B Marketers

Nick Heys

Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing

Google 154

2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.

The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

Protecting Marketing Data and Audience Trust

Biznology

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

Trust 104

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area.

5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

Digital marketers must contend with an all-new, promising marketing platform being released every few months.

The Top 100 Content Marketers To Follow Right Now

BuzzSumo

The Top 30 Cyber Security Experts You Need to Follow in 2021

Marketing Envy

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Tips to Boost Your Marketing Effectiveness | Marketing Pro Series

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

How to Embrace and Model Self-Care

Biznology

This week’s collection reflects on the importance of recognizing and attending to a key aspect of self-care: our mental health. This seems obvious, important and necessary.

75% of Marketers Believe Their Pandemic Strategies Were Effective

KoMarketing Associates

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic.

How to Raise Awareness on Social Media: 5 Totally Unique Strategies

Optinmonster

Are you trying to learn how to raise awareness on social media, but not sure how to go about it? Social media can be one of your company’s biggest assets. It allows you to connect with your target audience in a way that other platforms simply can’t compete with.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to Effectively Market Your Sustainability Efforts

Webbiquity

Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.

Larissa Gaston on Keeping Up With the Speed of B2B Business

Oktopost

Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.

Trust 92

Choosing the Right Collaboration Tools

Biznology

In Part 1 of this series on collaboration, we discussed the history and evolution of collaboration. Now let’s turn to how to choose the right tools so that you can collaborate effectively.

Tools 104

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.