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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.
June, 2019
2019 State of B2B Content Consumption and Demand Report for Marketers
Marketing Insider Group
JUNE 5, 2019
by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.
1-in-2 B2B Leaders Believes Marketing Content Does Not Target Their Pain Points
KoMarketing Associates
JUNE 20, 2019
While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.
7 Steps to Create B2B Content That Your Audience Craves
Webbiquity
JUNE 12, 2019
Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it?
A Crash Course in B2B Email Creative
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing
Industrial Marketing Today
JUNE 17, 2019
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.
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It's CDP Time for Marketing Cloud Vendors
Customer Experience Matrix
JUNE 17, 2019
Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals?
Why Employee Engagement Is The New Content Marketing Strategy
Marketing Insider Group
JUNE 10, 2019
When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.
B2B Link Building Strategies That Really Work
KoMarketing Associates
JUNE 20, 2019
The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.
How to Use Instagram to Drive Traffic to Your B2B Website
Webbiquity
JUNE 6, 2019
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.
5 Imperatives of a Rockstar ABM Program
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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How to Create the Best B2B Content in Your Industry
B2B PR Sense
JUNE 6, 2019
B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.
Examining the Impact of GDPR One Year In
Act-On
JUNE 13, 2019
It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web
What's Next for the Customer Data Platform Industry?
Customer Experience Matrix
JUNE 1, 2019
Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.
The Best Ice Breaker Ideas to Drive Engagement at Your Next Event
Marketing Insider Group
JUNE 11, 2019
Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose.
Customer-Centric Websites: Successful Strategies to Engage B2B Buyers
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Facebook B2B Ads: How to Get Better Results
KoMarketing Associates
JUNE 11, 2019
What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.
Six Creative Ideas for Your Next Corporate Event
Webbiquity
JUNE 13, 2019
Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.
7 Key Principles of B2B Email Creative
The Point
JUNE 18, 2019
What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.
For Immediate Release: Increase Visibility with These Press Release Basics
Act-On
JUNE 11, 2019
Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases
Building Your Demand Gen Team for ABM
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
Marketers Continue to Explore Use Cases for Big Data
Modern Marketing
JUNE 7, 2019
The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.
How to Build a Successful Agency-Client Relationship
Marketing Insider Group
JUNE 3, 2019
There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.
Budget Remains an Obstacle for Marketers Looking to Achieve Primary Goals
KoMarketing Associates
JUNE 19, 2019
Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.
How to Convert Employees into Brand Ambassadors on LinkedIn
Webbiquity
JUNE 20, 2019
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.
How to Grab Attention with Audience Intelligence
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Simple Steps to a B2B Marketing Plan
Sales Lead Insights
JUNE 18, 2019
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.
Why and How to Craft a Content Editorial Calendar
Act-On
JUNE 20, 2019
A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content
What the Rise of the Robot Content Writer Means for Digital Marketers
Modern Marketing
JUNE 17, 2019
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.
10 Content Promotion Tools You Need To Consider
Marketing Insider Group
JUNE 4, 2019
As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.
Why Conversational AI Is Key to Customer Service in the Customer Experience Era
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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