Expert insights. Personalized for you.
Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. MORE
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. MORE
Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill. MORE
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. MORE
Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. MORE
Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate. MORE
Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them. MORE
Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. MORE
Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. MORE
COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time. MORE
The good news for B2B software vendors is that buyers are buying again. But there’s more to the story. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief. MORE
SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. MORE
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. MORE
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. MORE
When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button? MORE
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly. MORE
Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. MORE
Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. MORE
Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. MORE
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. MORE
Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. MORE
Marketing Insider Group
JUNE 30, 2020
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.
KoMarketing Associates
JUNE 11, 2020
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact.
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Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies.
SendX
JUNE 27, 2020
Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
B2B PR Sense
JUNE 10, 2020
When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.
KoMarketing Associates
JUNE 30, 2020
Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage.
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
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Webbiquity
JUNE 16, 2020
The good news for B2B software vendors is that buyers are buying again. But there’s more to the story. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief.
B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.
Marketing Insider Group
JUNE 23, 2020
Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation.
KoMarketing Associates
JUNE 25, 2020
SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives.
Advertisement
You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
RockContent
JUNE 22, 2020
Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
Webbiquity
JUNE 30, 2020
Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash.
B2B PR Sense
JUNE 6, 2020
COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.
KoMarketing Associates
JUNE 3, 2020
Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity.
RockContent
JUNE 19, 2020
Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.
SendX
JUNE 23, 2020
Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Webbiquity
JUNE 2, 2020
Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.
Biznology
JUNE 16, 2020
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.
Marketing Insider Group
JUNE 29, 2020
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.
KoMarketing Associates
JUNE 17, 2020
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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