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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. Where do you think WOM fits into a traditional lead generation strategy ?

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. They have it wrong. " Read my post on defending thought leadeship. They have it wrong.

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B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Although his post is poorly formatted, as one huge paragraph, the content is good.

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B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. As an expert, people and companies will seek you out when they have problems.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

Those who spend more time talking about the trendy marketing mediums (ie. Blogs, podcasts, WOM, etc.) are easier to link to than those who are talking about the strategy and execution aspects that B2B marketers really need. B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120