Remove integrations
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ChatGPT expected to launch search feature Monday

Martech

Altman’s vision is integrating ChatGPT with Search: “…We are interested in how to do that well. If a user asked ChatGPT how to change a doorknob, for instance, the results might include a diagram to illustrate the task…” And. ChatGPT’s version of Search wouldn’t be traditional, or classic, general web search. I would love to go do that.

Features 106
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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Marketing 6.0: Listen to the Interview… Links… Marketing 6.0:

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

As an educator, Robert’s work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. Another challenge is integrating your data with the LLM, which can be time-consuming and costly. As the name implies, there’s a lot of it.

Copyright 113
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Show Google you have integrity and prioritize quality through your content. Just make sure you prioritize integrity in everything you publish and send Google the signals to notice. You can’t be an expert in everything. Don’t give up.

Domain 332
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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. So, avoid linking to Wikipedia, which uses anonymous posters and updates. Learn what creating content like a journalist really means and discover our best tips on how to do so.

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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. I see it more from small marketing and PR firm agencies that are doing a campaign to build articles and stuff so that they can then generate the Wikipedia, you know, listing. Saksham Sharda: Hi everyone! Mickie Kennedy: I see it occasionally.

PR 52