A 4-step guide to creating a self-service marketing organization
Martech
DECEMBER 14, 2022
Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. This is what I mean by self-service.”. Fortunately, there is a solution — one that resides entirely in MOps itself. Enablement.
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