Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. In B2B, it seems phygital marketing would be even more important: The stakes are higher. . Phygital marketing can also use digital technology to enhance physical experiences.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Webbiquity

APRIL 6, 2021

Networking effectively online can be even more difficult. Kinetic is a place where professionals can build more meaningful relationships with others locally. I was looking for more. Like…there has to be something more out there to help expand my network. Are you doing anything in content marketing?

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. You are trusted to deliver newsworthy and accurate information and they’re trusted to connect with you to go deeper for additional content. They lack a local or industry angle.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Martech

JUNE 26, 2023

People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing? Brand storytelling helps resonate with the target audience rather than just focusing on a sale.

Event Marketing 106

Event Marketing Paid Search Agency Marketing Management Storytelling 106

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Once struggling to localize their content, Bloomberg turned to Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Hubspot

NOVEMBER 20, 2023

AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. That’s why branching into new territory is more important than ever. Clients aren’t buying like they used to.

Marketing AI 68

Marketing AI Work Management Top of Funnel Marketing Management 68

seo.co

APRIL 21, 2022

If you’re like most SEO agency owners, I bet you love to nerd out on SEO, algorithms, link building , content strategy, and all of the technical and creative components of SEO. Unique (and Effective) Strategies for Winning More SEO Clients. And if you already have 20 clients, that means you need to add 10 more clients.

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. Higher emphasis on quality content. Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Sharpspring

NOVEMBER 8, 2021

If someone searched for “bike store Gainesville,” search engines would deliver the results they deemed most reliable — i.e. that other sites were linking to them and the content contained that combination of keywords. It’s a bit more complicated now. Led by the ever-innovating Google, search engines now focus on user intent.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Webbiquity

FEBRUARY 23, 2021

Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. In the 9 years since data has increased more than 15x worldwide. ZB of data worldwide.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Navigate the Channel

JANUARY 4, 2023

As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences. 1% of web designers think non-responsive design is a top reason why visitors leave a website. . Content is King.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Brightedge

JANUARY 10, 2020

SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic. Organic and paid dominated web traffic in 2019. Conversion.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Inclusivity is becoming non-negotiable for consumers.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

ANNUITAS

MAY 5, 2020

It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Consider if your candidate is involved in their local MAP user community.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Martech

AUGUST 12, 2021

On the content side, I think the answer is “yes.” ” There’s a growing sense that meaningful content drives the kinds of effective customer experiences that now lie at the heart of digital transformation. Your Content Supply Chain. Here’s a high-level take on some of the themes and useful lessons.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

DotDigital

MAY 20, 2021

Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. If they decide they want something, they want it now. SMS is the channel that can deliver, no matter where in the world your customer is. . Localized content is more important to customers than ever before.

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Salesforce Marketing Cloud

JANUARY 3, 2024

Once dominated by a handful of players, now practically every content owner has launched their own direct-to-consumer service — Disney, Apple, NBC, not to mention the numerous music and gaming services out there — turning up the stakes on keeping existing subscribers happy and loyal. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

DAGMAR Marketing

NOVEMBER 29, 2019

What to do now to be more competitive online. The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. By selecting the U.S.

Work Management 218

Work Management Content Marketing Management Paper 218

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Table of content: What Is Off-Page SEO? Why Is Off-Page SEO Important? Why Is Off-Page SEO Important? Let’s get started!

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Sprout Social

MAY 11, 2020

And so reporters are more empowered than ever to build their own audiences and break their own news. As a result, it’s important to support other journalists and organizations by sharing and reposting their content. Correction: New Zealanders are only allowed to drive locally and for essential activities.

Social Media 120

Social Media Effectiveness Media Ethics 120

Biznology

MAY 1, 2018

No matter how evolved, enlightened, and space-age we feel we are in today’s modern Internet era, we possess the very same human nature we’ve always had. We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

QuanticMind

OCTOBER 9, 2023

Read on for answers to all these questions, and more! Consumers today want trustworthiness, personalization, and more control throughout their buying journey. 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing? But, that’s consumers not B2B.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

ClearVoice

MAY 28, 2020

Where a majority of businesses once relied on a middleman to reach their desired demographic, there’s now a huge gap where the distributor or retailers once were. But let’s take a step back and discuss what direct to consumer marketing is and why we should care. What is D2C marketing and why does it work? “It

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Litmus

SEPTEMBER 17, 2020

Mike Nelson from Really Good Emails shared the research he found about pop-ups, why people hate them, how they can be better, and his journey with testing out the research himself on the Really Good Emails website. But nudging is more like a gentle prod, so how can pop-ups nudge and remove friction? Fact: Pop-ups are annoying.

Paid Search Agency 99

Paid Search Agency Lead Ranking Lead Scoring Correlation 99

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? But if cross-promotion isn’t anything new, why are we talking about it? Aside from the occasional event sponsorship, local businesses usually focus on advertising. You can see it everywhere. Glad you asked!

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

ATAK Interactive

DECEMBER 12, 2019

in English, and we’ll bring this to more languages and locales over time. . Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query.

SEO 78

SEO Google Lead Ranking Lead Scoring 78

ATAK Interactive

DECEMBER 12, 2019

in English, and we’ll bring this to more languages and locales over time. . Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query.

SEO 78

SEO Google Lead Ranking Lead Scoring 78

ATAK Interactive

DECEMBER 12, 2019

in English, and we’ll bring this to more languages and locales over time. . Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query.

SEO 78

SEO Google Lead Ranking Lead Scoring 78

DAGMAR Marketing

DECEMBER 14, 2018

Here’s what’s coming into focus: Content, especially long content, will be even more important. Content marketing will be the new link building. Technical SEO tasks will matter more than ever. Read on for more about these SEO trends and the tactics you can use to take advantage of them.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Outgrow

JULY 27, 2022

Why copywriting is the backbone of digital marketing. How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing. Guidelines for an effective SEO content writing strategy. Achieving Maximum SEO Impact with the Right Content Strategy.

SEO 52

SEO Marketing & Strategy Marketing Strategy Planning 52

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. Followers should be considered vanity numbers and impressions a metric tied to spend.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118