Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. But why is digital marketing so important? What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. So, what’s driving this shift? Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). It is not surprising. Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vision Edge Marketing

SEPTEMBER 12, 2023

In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance. Here’s what we’ll cover in this episode: 1. Review and recalibrate performance.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. What Are Emotional Headlines? Key Takeaways. Image Source: Folajomi Ballo.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 137

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 137

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What are the objectives of the go-to-market plan?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Contently

FEBRUARY 23, 2023

Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 161

Top of Funnel Content Marketing Planning Work Management 161

Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. What’s yours? First, you want to understand what your north star is as a brand , what does your brand stand for. What boundaries do you want to set internally?

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. Women hold 51% of the jobs in U.K.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies CMO 115

Martech

MARCH 20, 2024

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Positioning 82

Positioning Marketing AI Work Management Marketing Management 82

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

Work Management 105

Work Management Marketing Management Product Differentiation 105

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. That’s what this blog is all about! It’s not just the positive Google reviews that are valuable.

Google 87

Google Examples Ideal Customer Profiles Lead Scoring 87

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

SmartBrief - Marketing

MARCH 5, 2024

That’s because the customer service that employees provide forms part of what you sell. When employees feel appreciated, they come to work with excitement, relishing being a part of a positive company culture. And guess what? So, what is the result of engaged employees? Exceptional customer service.

Business 95

Business Allocation Lead Scoring Lead Ranking 95

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Ethics 107

Ethics Trust Marketing Paid Search Agency Lead Ranking 107

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. in five years. Survey respondents said only 56.4%

B2B Thought Leadership 89

B2B Thought Leadership CMO Work Management Thought Leadership 89

Televerde

APRIL 24, 2024

Roger is promising a candid discussion about all that’s changing in our world, and I can’t wait to hear what he has to say. Roger is promising a candid discussion about all that’s changing in our world, and I can’t wait to hear what he has to say. One of my favorite events of the year is right around the corner.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Convince & Convert

DECEMBER 15, 2023

What is social media SEO? Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. This method is one of the most important strategies for LinkedIn marketing.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Business 92

Business Best Practices Marketing AI Forecasting 92

Martech

FEBRUARY 28, 2024

What does that research look like? For example, you can identify the most common terms being searched related to your market. What is business casual?” “How Paying close attention to those triggers, understanding related emotions and using them to inform your content marketing approach are keys to retail growth.

Trust Marketing 107

Trust Marketing Loyalty Ad Building Planning 107

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? This article is not about demonizing intent data but rather trying to reposition what it can and cannot do for a marketing program.

Intent Data 103

Intent Data Intent B2B Peer-to-peer 103

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Work Management 91

Work Management Marketing Management Service Brand Identity 91

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. This year, refining holiday marketing campaigns to meet the moment is critical. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gartner 115

Gartner Marketing Report Planning Paid Search Agency 115

Sprout Social

APRIL 9, 2024

I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. I’d encourage you to analyze each of these bullet points and ask yourself how you can improve in each area if you want to be a better CMO or marketing leader to your social teams.

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 119

Privacy Ad Building Brand Identity Branding 119

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing AI 100

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 107

Social Media Advertisements Advertising Tools 107

Stevens & Tate

MAY 1, 2024

The Transformative Effects of Branding Branding transcends traditional marketing by crafting a unique identity that resonates on an emotional level with your target audience. Understand Your Identity: Take a comprehensive look at what makes your community unique, such as its location, ethos, or exclusive offerings.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83