Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. Data strategy answers critical questions such as: Are you working with quality data (i.e.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. And if you’re a practitioner, you very likely have to come up to speed on how to use it and on whether it’s relevant to your company.” Why use a DCR? What is a DCR? “It’s

Privacy Protection 119

Privacy Protection Paid Search Agency Advertising Agencies Work Management 119

Zoominfo

AUGUST 14, 2020

In case you missed it, our performance-based approach results in nearly 60% of our revenue. Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. . We take that record from the data lake, we pick it up and we move it forward.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

Analytics 106

Analytics Privacy Protection Privacy Marketing Analytics Tools 106

TrustRadius Marketing

OCTOBER 13, 2022

Understanding, managing, and leveraging data is a crucial task for any modern business. The availability and volume of data have grown exponentially in recent years. In fact, total data creation, consumption, and production is expected to triple in just 5 years between 2020 and 2025. Structured vs. Unstructured data.

Enterprise Management 98

Enterprise Management Work Management Analysis Classified Ads 98

Martech

DECEMBER 13, 2023

A: Generally speaking, I focus on customer data platforms (CDPs), but I end up doing all kinds of different things. Looking for them, configuring them, cleaning them up, doing various use cases, that sort of thing. That fit very well into all kinds of things that I was very used to doing with digital marketing.

SME 96

SME Custom Publishing Customer Surveys Landing Pages 96

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. Unfortunately, there is no third-party data panacea.

Lead Ranking 88

Lead Ranking Lead Scoring Work Management Paid Search Agency 88

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Lake One

JUNE 7, 2022

With the ability to adjust data in-app, add custom-coded solutions to workflows, and sync data with apps that were previously tricky integrations, relying on third-party tools to solve these issues is becoming a thing of the past. Using Python Custom Code. Easy Tips To Use Python Custom Code for HubSpot. Source: HubSpot.

Hubspot 52

Hubspot API Marketing Automation Services Curation 52

Salesforce Marketing Cloud

APRIL 25, 2024

And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation. Our research found that 86% of service professionals say that customer expectations are higher than they used to be. They have connected, reliable data about their customers.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Martech

OCTOBER 13, 2021

Yes, both store customer data – as do data lakes, data warehouses, marketing automation, email engines, personalization tools, web content managers, and a host of other systems. Each of those is designed for a specific purpose and stores customer data in a way that fits that purpose. .

CRM 93

CRM Marketing Automation Services Marketing Management Ideal Customer Profiles 93

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Case Studies – The goal is to nudge your leads toward a purchase decision ; typically, a case study will help leads self-qualify. Lake One can offer assistance.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing & Strategy 70

Martech

DECEMBER 5, 2022

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Using components to build requisite CDP functionality. (I In some cases, an enterprise will want to take a hybrid approach. Nevertheless, they provide a useful contrast, so let’s dig deeper.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Vendors 86

Customer Experience Matrix

AUGUST 27, 2020

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. At the highest level, the components of a privacy solution are: Data discovery.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Lake One

OCTOBER 13, 2023

If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you. Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

ScanmarQED

JANUARY 10, 2024

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. It needs data over a longer period of time, which is both a strength and a weakness. Bart: And what about the role of Experiments in this framework? Bart: Thanks, Marcel.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. But when you pair intent data with exegraphics?

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Where we’re going to fish, when we’re going to fish, the tackle we’ll need, and the bait we’ll use. As a small child, I would answer this question with something like, “blue fish.”

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Kevin Indig

MAY 29, 2023

But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. You'll see successful forecasting in action through real-life use cases and best practices. Plus, they've got breakout sessions where you can create your own forecasts using the tool.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

chiefmartech

JUNE 22, 2021

CMOs were ranked second-to-last as members of the C-suite who best understand the importance, use, and bottom-line benefits of technology to business. ” In the case of the Rackspace report, their survey targeted 1,420 senior IT decision-makers. Data lakes and data meshes. They’re for marketers.

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

PathFactory

APRIL 13, 2023

Website Tools leverages data from these three key categories to deliver highly relevant and contextual content experiences that provide more insight into content analysis, visitor profiles, and visitor behavior. Here’s how CallMiner increased MQLs by 250% simply by personalizing their prospects’ campaign experiences within PathFactory.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

chiefmartech

NOVEMBER 13, 2021

For the past year I’ve been talking about a shift from Big Data to Big Ops. In short, today’s challenges with business technology are less about managing a huge volume of data — Big Data — most of which wound up in a basement-level data lake, outside the reach of everyday business users.

Order 112

Order Enterprise Management Work Management Marketing Management 112

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Does that make them a Customer Data Platform? More important, they do what CDPs do: gather, unify, and share customer data.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

LiveRamp

JULY 9, 2019

So you’ve gone out and amassed huge amounts of data (with permission, of course). Yes, first-party data is critical to have, but on its own, it’s kind of like being all dressed up with nowhere to go. You’re no better off having that data than you were before you had it. Transform your data into marketing gold.

Media Plans 75

Media Plans Activities Planning Optimization 75

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

ClickZ

JUNE 30, 2020

AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. There are countless examples of enterprises across dozens of sectors using AI for diverse tasks and processes. 2) Define data management and governance.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Customer Experience Matrix

FEBRUARY 2, 2017

We’ve seen some of that in the Customer Data Platform industry, but there’s a twist. The big challenges for those systems were loading complex data structures (addresses, transactions, message history, etc.), cleaning that data, and identifying records that belonged to the same individual. As I say, a simpler time.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. The main challenge marketers face is gaining access to the critical data housed in cross-organization silos.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

ClickZ

SEPTEMBER 9, 2020

30-second summary: Brands will need compliant and consumer-friendly ways to collect, enrich, and organize first-party data. Attribution based on third-party cookies will no longer be possible, and in its place will be new identity and people-based data sources and advanced methods, such as mixed-media models. .

Enterprise Management 119

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 119

LiveRamp

MAY 29, 2019

The success of that partnership has driven results for DICK’S Sporting Goods and other data-driven marketers. Here are three key takeaways from our panel that are essential for all marketers who value the power of data and working in a privacy-conscious manner: Data-driven marketing can start with a crawl.

Advertising Agencies 63

Advertising Agencies Work Management Paid Search Agency Privacy 63