Why are URLs so important?


I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics. The post Why are URLs so important?

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Learn how to change your WordPress URL


URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Why do you need to know how to change WordPress URL?

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks. The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

12 of the Best Link Shorteners That Aren’t the Google URL Shortener


But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long and unwieldy website address can be reduced to just a few characters in the click of a button. What is a URL shortener? Why use a URL shortener?

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A complete guide to website migration


Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

How to Bulk Remove Thousand of URLs in Google's Index


Large scale removal of URLs from a website is not easy because of a multitude of factors. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process. Less is sometimes more. Low-value pages can harm your business. However, Google provides a number of free tools that can support the procedure.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday


Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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The Parts of a URL: A Short & Sweet Guide


If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO.

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Canonicalization 101: Everything You Need to Know About Canonical URLs


Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source.

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17 tips to lock down your WordPress website!


If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. Change your website’s login URL 4. Change your website’s login URL.

How to Use SEO to Increase Your SaaS Website Traffic


Having increasing website traffic is a great indicator that your business is growing organically with online visibility. SEO builds visibility for your website and awareness for your product or service. Focus on Your Website.

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets


One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en masse. Introducing the Automated PageSpeed Insights Report: With this tool, we are able to quickly uncover key performance metrics for multiple URLs with just a couple of clicks. All you’ll need is a copy of this Google Sheet , a free Google API key , and a list of URLs you want data for — but first, let’s take a quick tour.

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How to Create UTM Codes to Track Your URLs [UTM Builder]


Sure, you know Twitter drives a certain percentage of traffic to your website. Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Open the Tracking URL Builder.

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How to add a favicon to your WordPress website?


To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS. Now is the time to consider your needs and pick the best solution for your website.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing


Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. For our analysis, we bucket the form URLs into three buckets: 1) the primary content download path - the URL of the ebook in the blog footer CTA, 2) an alternative content download path - the URL of an alternate ebook, and 3) the blog post URL - we have two forms on the blog page, a sidebar offer and a demo form.

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November 2016 Release: Customize Your URL Domain Name


As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. You won’t have to go through different channels in your office to get a SnapApp up and running on an approved website. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link].

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How to Easily Create Custom Pin It URLs for Pinterest


One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs.

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5 ways to promote your promotional products


Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. This is the perfect opportunity to advertise something for free on your website. Think about ways you can use this tactic on your website. Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products.

The free version of Cloudflare content delivery network (CDN) heals all website wounds


If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. Have you visited Google PageSpeed Insights , plugged in your URL, and were really disheartened by your results?

How to do powerful SEO when using a website builder?


Website builders do not have a good reputation when it comes to SEO. It’s common to see users and even web developers complaining about the inability to rank well on search engine ranking pages when using a website builder. Can you rank on page one with a website builder?

3 insights from intelligent content conference


Of all the things he showed, the one that blew me away was a case study of a company that decided to delete 95 percent of the content on its website. The search visibility of this company’s website went up and up overnight. Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. ” Think about how many pages on your website meet that criterion.

SEO for site acquisitions


Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Domain, subdomain or subdirectory: which is better for your website?


The first step to creating a blog or website is choosing the page name. The website or blog is a virtual property , just like a store, and it needs an address to be found. There are several extensions with different functions, but they usually indicate the website’s segment.

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How to improve your website structure to enhance SEO and profit?


This is the reason you need to improve your website structure. Additionally, working with a focus on website structure helps you obtain a better SEO standing. Think of how many people use Google daily and could end up visiting your website. How to improve the website structure?

5 eCommerce Website Builder Options


One of the major benefits of an eCommerce website is that you can sell directly to the consumer and handle all your advertising and marketing. Squarespace – Modular Website Design. There you have it, our 5 picks for easy-to-use eCommerce website builders.

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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Why You Need to Use Website Alert Banners + 5 Examples


Are you updating your website’s services and looking for the best way to inform all of your clients? Luckily, there’s an easier solution: website alert banners. By the end of this article, you’ll know exactly how to create an alert banner on your website.

Google News: how to do SEO for news websites


If you run such a website, you’re in the right place! What are the main errors to avoid when optimizing a website for Google News? What are the 6 practical steps to take the news from your website to Google News? Organize your URL structure.

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What is a website taxomomy?


While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. A website's taxonomy can dictate the user experience, and can also influence search engine rankings. Why is a website taxonomy important?

Technical SEO: a complete step-by-step on how to leverage your website


We’re talking about structural problems of a website, which concern technical SEO. Many website administrators get desperate because their site does not appear in the search engine, while a technical SEO audit could quickly identify this problem.

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How to Create an Ecommerce Website Step by Step

Single Grain

For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website? Wix Highlights : * Website.

Making Your New Website a Better Marketing Tool Than Your Old Website


This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. It’s easy to aim for a website that, say, has pages that load 20% faster.

External Links: Why Should You Link to Other Websites?


At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. In search engines, the website authority and page rank have similar principles. The post External Links: Why Should You Link to Other Websites?

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How to prepare the technical aspects of your website for Black Friday


The answer, of course, is in offering quality experiences to the persona, which includes having a website ready to meet their demands. Interested in learning how to prepare the technical aspects of your website for Black Friday? Analyze your website performance.

How to integrate offline campaigns with your digital marketing strategy


Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. Offline advertisements typically use both a phone number and a website URL for the interested prospect.