Earnest about B2B

Is there a place for chatbots in B2B?

Earnest about B2B

We saw Microsoft launch a soon-to-turn racist, misogynist, AI chatbot named Tay on Twitter. A number of chatbots are available in common messaging services like Facebook, Twitter, Slack, Telegram, Kik and over SMS.

29

One of these things will happen to all B2B Marketers in 2017

Earnest about B2B

You will lose 300 followers on Twitter, but will gain 302. I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Any takers? _

34

Trending Sources

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays.

24

Testing Event Technologies at EventLab

Earnest about B2B

On the day we used #techabreak to host the conversation on twitter and all posts were pulled through to big screens around the venue by the power of Tweet Wall Pro. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose?

35

How to improve your luck: 4 simple tips

Earnest about B2B

I can’t help feeling though that the times when I’ve wangled myself into exclusive bars or parties, won free tat over Twitter, or the time I saw a hedgehog trying to have sex with a coconut, were partly down to luck.

39

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we?

32

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015).

19

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”.

30

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

And if there is one thing we love more than social media, its people and brands getting ‘it’ wrong on Twitter and Facebook etc. She tweeted before getting on a plane, turned her phone off, took advantage of duty free and landed several hours later to an enormous Twitter kerfuffle.

29

This is the week that was: B2B Marketing round up

Earnest about B2B

Biz is the founder of Twitter and tells the very humble story of how he took it from being an off the cuff idea in a Hackathon to the global phenomenon that it is today. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing.

27

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

T ime (think Facebook and Twitter). Humans are ‘informavores’ after all. We need information to survive. What’s all this then? I recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note.

26

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’.

25

Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up

Earnest about B2B

Or as, Biz Stone, founder of Twitter said: Any self-respecting start-up will go through at least three different names and brands in its first 12 months (Activity Banking, is now on its fourth incarnation and is making great strides).

15

Brand high jinx and what you can learn from Paddy Power's Mischief Maker

Earnest about B2B

They sit on Twitter all day. It means if something is big on Twitter it becomes the news. Be innovative: What can you do with one major golfing tournament, the Ryder Cup, a fleet of 6 planes and the power of Twitter?

18

The marketing graveyard has shut up shop

Earnest about B2B

Get that right and it doesn’t matter if you are using twitter, email, DM or good old press ads – you will get results. Our audience will shut down their email, chuck away their newspapers and wile away the hours engaging with brands on twitter. We blog about channels, we debate the role of channels; we share our best use of email, twitter, DM. A blog post on the death of email caused quite a stir recently.

21

This is the week that was in B2B: from April Fools to controversial rebrands

Earnest about B2B

Silicon Valley does Twitter ads. All the news that's not worth printing from the heady world of B2B marketing and beyond: Controversial rebrand of the week. goes to security firm McAfee for not changing its name.

8

For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview.

14

What's the value of a Twitter follower? New infographic

Earnest about B2B

A handy infographic on why it pays to build your follower base on Twitter. However, this new Twitter infographic builds a compelling case for SMEs to invest in growing their follower base. We like it alot - but then Earnest did develop the infographic with Twitter.

8

This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Earnest about B2B

Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. B2B social media Behavioural economics mobile twitter Multi-device Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination.

9

Vital statistics for every B2B marketer

Earnest about B2B

Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work.

22

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

12% is devoted to digital marketing practices (keeping the twitter bods happy). Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it.

17

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. Social media. It’s all about sharing. Isn’t it?

12

Don’t count your followers before they have hatched

Earnest about B2B

B2B B2B Social Media Marketing measurement Social media campaign measurement marketing ROI social media measurement social media roi twitter followersAs B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear.

13

This is the week that was: The science of Christmas charm

Earnest about B2B

Using a clever tool to analyse John Lewis’ twitter followers he found trends that are clearly reflected in the creative. The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week.

8

Why use social media? The business case.

Earnest about B2B

85% of b2b buyers believe companies should present information via social networks and 20% are more likely to engage with existing suppliers on twitter. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear.

10

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies).

10

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months.

10

This is the week that was: Welcoming the wind of change

Earnest about B2B

PowerPoint Twitter Tools and Keynote Tweet enable you to embed a Twitter feed into your presentation essentially allowing your audience to react to the presentation in real time.

10

B2B Content Marketing: Reaching the people that matter

Earnest about B2B

Check out #b2bevents on Twitter to see the discussions and feedback from the day. Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar.

10

This is the week that was: Can I ask you on a data?

Earnest about B2B

Showing off your personal data as a status symbol – how many friends on Facebook, how many followers on twitter and even more precisely how much exercise done in a day (check out the Nike Fuel band).

8

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies).

8

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. Twitter has now announced it is going down the business page route – allowing organisations to be much more creative with the way their Twitter page looks and enhancing the experience for those visiting the page.

8

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. There is no doubt that twitter is a great tool to communicate and interact with your customers. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster.

8

B2B Summit Crunched

Earnest about B2B

The lifetime of a message on Twitter is 17 minutes (Maria Burnee, Dell). Everything you need to know from the people in the know. ?b2bsummit. b2bsummit. 400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June. We came, we saw, we crunched…. The grass is looking greener on this side of the fence.

6

The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI

Earnest about B2B

Follow Paul Writer on Twitter for more good stuff on all matters b2b marketing @paulwriter. Last year Accenture conducted an extensive survey into the strategic priorities of senior marketers globally. Whilst the results were hardly revelatory, there was a remarkable consensus of opinion with 81% of executives citing ‘operating more efficiently’ as their most important goal.

8

This is the week that was: Viva Marketing

Earnest about B2B

Well not only are organisations allegedly still struggling to see a clear ROI from being on Twitter but it is leaving them open to a barrage of uncensored abuse.

5

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Twitter slip up of the week: This week the award sadly goes to us, after a direct message was sent out to all of our followers claiming we had seen a blog bad mouthing them. The sad truth is, as great as Twitter and the likes are, there are still people out there looking to ruin it. As we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest.

6

This is the week that was: A slice of the BlackBerry crumble

Earnest about B2B

Useful tools of the week: Twitter continues to dominate as one of the most useful tools for sharing content in the B2B marketing space. The majority of organisations have some sort of presence on Twitter today, even if it is just a token nod towards the social side of marketing. This list of the top Twitter tools should help resolve this problem. There was a lot going on out there last week.

6

This is the week that was in b2b: we love a bit of controversy

Earnest about B2B

As Twitter celebrates its 5 year anniversary, it’s the humble tactic of hash-tagging that’s been under scrutiny this week. As the plot thickens at News International, some lucky Scots scoop £161m in Europe’s biggest ever lottery prize and we learn that spelling mistakes ‘cost millions’ in lost online sales, another week draws to a close. But cut to the chase you say, what’s been going on in the world of b2b marketing? Hashtag bashing of the week.

4

This is the week that was in b2b

Earnest about B2B

The new look Twitter has been here for some time now, but we’re still noticing a whole host of b2b brands that haven’t adjusted their branded Twitter backgrounds to reflect the new format. In the week that saw a Facebook user jailed for contempt of court, IBM kick start its centenary celebrations and the British PM getting a much deserved berating – what, you may ask, has been going on in the heady world of B2B?

4