Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. Email Address.

Traffic 62

Traffic Tactics Optimization Organization 62

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? How do you ensure your social media reporting is contextual to your organization’s overall objectives? And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Optimizing your landing pages means making the most of the traffic you already have. It’s a very specific type of page that you send traffic to directly and is set up for a specific goal such as collecting email addresses. Key Takeaways.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. Curious to know how Ulta Beauty created a successful marketing funnel with a skincare quiz? So keep reading to find out more!

Case Study 52

Case Study Case Studies Outgrow Studies 52

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. So, disseminating one content type across the levels is not advisable. Focus on Informative Content. See an example from scoop below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. No, this isn't an infomercial. before reading the rest of this article.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s Start creating your goal by thinking about which audience you’re building the lead capture page for.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Without it, you have to simply guess how to make users and shoppers happy. In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. And I recognize that you need to build loops, so existing customers help you get new customers. I don’t agree. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. Identify content gaps. What is customer journey mapping?

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel? Sounds like magic, right?

Top of Funnel 73

Top of Funnel Marketing Funnels Email Marketing Conversion 73

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? How to Sell a Digital Product (Step-by-Step) Find a Problem to Solve Build an Audience Create Digital Products to Sell Set Up Your Online Store Drive Traffic to Your Product Next Steps: Start Selling Digital Products Online What is a Digital Product? What is a Digital Product?

Product 65

Product Tips Work Management Digital Marketing Funnels 65

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Outgrow

NOVEMBER 20, 2022

What Is a Lead Funnel and How to Create One in 5 Minutes? That is why improving lead funnel efficiency should be among a company’s top priorities. Without solid lead funnel management software, it’s quite difficult to efficiently convert leads into actual sales and grow revenues over time. . What Is a Lead Funnel?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

OCTOBER 15, 2020

It doesn't matter how awesome your e-book is if no one can download it. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. But Leadpages doesn't have a free version to help you get started, and doesn't offer many marketing tools beyond landing pages.

Landing Pages 90

Landing Pages Best Practices Top of Funnel Marketing Automation Services 90

ConvertKit

NOVEMBER 22, 2021

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. How Cara Chace uses Pinterest opt-ins to grow an engaged email list.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You watched how much fun they were having, doing your research. You have to pique their interest, build trust, and encourage them to take action.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Optinmonster

MAY 1, 2020

If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. And you can create this great marketing tool with OptinMonster. How can you build a 2-step tripwire funnel?

Top of Funnel 95

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 95

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Published on.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Unbounce

AUGUST 13, 2019

It’s not just the complexity of building a valuable product that stands out from your competitors. And no matter how great your platform is, that’ll inevitably mean churn. And no matter how great your platform is, that’ll inevitably mean churn. For SaaS marketers, volume is the name of the game.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Let’s get started!

Marketing Websites 79

Marketing Websites Examples Lead Ranking Copywriting 79

Unbounce

JULY 22, 2021

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. When it comes to building landing pages, you’re not doing it for the journey, are you? to provide marketers a guided building experience.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Directive Agency

JULY 15, 2016

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. SEO Traffic Hack #1: Check the On-Page SEO of Core Pages in Your Menu. SEO Traffic Hack #2: Make Sure You Only Have 1 Keyword per Page.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118