Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 114

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve. Sprout’s data reflects this influencer marketing trend.

Trends 77

Trends Advertising Agencies Paid Search Agency Top of Funnel 77

Launch Marketing

JULY 14, 2021

In fact, nearly 45% of people surveyed say they would view a brand more positively if they responded to a critical post. These frequently go viral and can often change brand perception and spark positive interest. Even responding to a negative review can turn a bad interaction into a good one. Create a brand voice.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 114

Social Media Social Marketing Media Paid Search Agency 114

Buffer

APRIL 13, 2023

You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Everyone loves viral videos, but it’s not a sustainable metric — experienced SMMs understand this. You must avoid any job that packs the role of five people into one.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

SendX

NOVEMBER 20, 2018

Lifetime Validity 7) Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events. Deal - 30% off on Annual pricing plans for Membership Cloud ?

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

The Lead Agency

APRIL 14, 2024

This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Square’s brand marketing shines on TikTok as well.

Social Media 117

Social Media Social Marketing Paid Search Agency Media 117

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

The internal conflicts some employees feel about work have spurred a viral trend called “ quiet quitting.” Regular employee surveys and skip-level manager meetings are also great places for feedback. Nearly 50% of surveyed employees agree that having more flexibility results in greater productivity.

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Social media posts are a viral phenomenon. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 106

Public Relations Stats Work Management PR 106

Top Rank Marketing

OCTOBER 19, 2023

Of course this story went viral and served as a great customer “delight” experience. Capture customer feedback – Actively seek feedback from your customers through methods like Net Promoter Score (NPS), customer surveys, and customer advisory boards. And they delivered the steak.

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events. Deal - 30% off on Annual pricing plans for Membership Cloud ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Optinmonster

FEBRUARY 21, 2024

Give Your Readers What They Really Want Next up, Canva surveyed their own readers to find out what they wanted to read about. Rather than a traditional survey, they used their welcome email to ask new subscribers about their biggest challenge. It was a mini viral effect. Their blog was poised for it’s first real spike.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. In 2014, the ALS ice bucket challenge went viral. Start hyperlocal.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

SendX

NOVEMBER 20, 2018

Lifetime Validity Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events. Deal - 30% off on Annual pricing plans for Membership Cloud ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool.

Social Media 100

Social Media Features Media Curation 100

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Including the following elements in your content can help achieve your lead generation goals: Create viral content. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Outgrow

APRIL 5, 2023

Outgrow is an interactive marketing platform that lets organizations create quizzes, calculators, surveys, forms, chatbots, assessments, polls, giveaways, etc. Outgrow provides an easy option to embed your quiz , calculators, or surveys. You can experiment with different embed styles and see your quiz go viral!

Outgrow 52

Outgrow Marketing Proposals Work Management Marketing Management 52

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. If you’ve never made a video, you might find yourself a bit lost when called upon to produce engaging, informative, and ideally viral content. Video is a large investment.

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

Oktopost

JUNE 14, 2021

What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles. You could create a survey asking just what a potential customer looks for in a fitness supplement and then curate a recommendation page just for them showing how your products are up to that standard. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Tomorrow People

JUNE 7, 2021

This ease of use also delivers another key trait of a product-led growth solution: virality. You are shared the results of a survey displaying “Powered by SurveyMonkey”. PLG tech is typically easy to share with friends and colleagues, and in many cases the sharing process is an intrinsic part of the product.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Buffer

MAY 18, 2022

Everyone who uses Buffer is asked to request new features via our Typeform survey. This survey links to an internal Slack channel called #feature-requests. Get it right, and the growth will propel itself, especially if a few Start Pages go viral. Not all growth loops need to go viral though. And @NATO created one.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Generation Media Lead Ranking 138

Marketing Insider Group

NOVEMBER 18, 2019

I’ll bet that if those companies had surveyed their soon-to-retire employees, they probably would have appreciated a gift certificate for travel or gourmet restaurants. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Through their personalized approach to customer engagement, the company is building strong customer relationships and going viral along the way. Audience research Every audience is different.

Social Media 123

Social Media Personalization Media Work Management 123

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. Who will mentor who?”

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Sprout Social

MAY 18, 2022

One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. For example, if your post went viral, you’d receive comments and shares from people who don’t follow you. Sprout’s employee advocacy software Bambu offers reports like this and much more.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

ClearVoice

MARCH 1, 2022

Lots of questionable sources, ranging from hostile governments to unscrupulous advertisers, create official-looking news reports to take advantage of the power of viral content. If you’re citing a statistic, find the source of the survey rather than accepting another writer’s interpretation of the data. Follow the links.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Oktopost

OCTOBER 26, 2023

They Create Genuine Connections with Clients According to PwC’s 2023 Trust Survey , only 29% of consumers trust financial services institutions, falling back three points since 2022. This strategy allows for a more personalized approach, fostering stronger client connections and increasing the likelihood of securing new business.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125