The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Top Rank Marketing

DECEMBER 20, 2023

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Many consider it to be a search engine instead of a social media channel. Many consider it to be a search engine instead of a social media channel. It’s time to give Pinterest a second look. Why Pinterest?

Paid Content 127

Paid Content Search Marketing Promotion Advertising Agencies 127

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

JULY 18, 2023

So as an advertiser, your strategy should look a lot like that path. And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix.

Paid Search Agency 95

Paid Search Agency Paid Social Agency Funnel Advertising Advertising Funnels 95

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. Search engines are evolving around search intent.

Lead Scoring 135

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 135

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Marketers who are judged by the number of leads they generate will push for quantity. Meta saw 16.6% There were more than 1.1

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

MAY 17, 2024

When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for press release, right?

Press 106

Press Startups PR Public Relations 106

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Effectively running always-on, full-funnel campaigns. Understanding the role of each paid media channel in your GTM strategy. Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. But what these marketers may not realize is that we’re already long past the days of guesstimating success. But what these marketers may not realize is that we’re already long past the days of guesstimating success.

Advertising Agencies 124

Advertising Agencies Emarketing Validation Touchpoints 124

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please provide a strategy for using retargeting to acquire new customers.

Paid Content 87

Paid Content Campaigns Allocation Marketing AI 87

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. Accelerating Sendbird’s Growth With Optimized Paid and SEO. Here’s a recap of the work recognized by the B2 Awards. billion valuation.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

seo.co

SEPTEMBER 13, 2021

While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Search Engine Optimization. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Successful drip marketing requires personalization.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Launch Marketing

JUNE 29, 2022

Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Search Engine Optimization. Search engine optimization (SEO) is more important than ever. Search engine optimization (SEO) is more important than ever. Optimizing keywords is a big component of a solid SEO strategy.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Valasys

MARCH 1, 2024

In the bustling digital marketplace, where fighting for attention is relentless, navigating a path to visibility demands not just will but also well-thought-out strategies. One such strategy that has proven to be invaluable is paid search advertising.

Paid Search Agency 40

Paid Search Agency Advertisements Advertising Allocation 40

Valasys

MAY 21, 2024

Owners need to make sure they’ve got a solid online presence and show up near the top in search results to bring in leads and organic traffic. This makes it difficult to reinvest in marketing and measure the effectiveness of advertising campaigns. SEO is a big deal for small businesses. Internet advertising. Advertising mailing.

Marketing Management 40

Marketing Management SEO Service Budget Programs 40

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. But are those metrics always the best judge of success? A carefully planned email strategy is essential for guiding your journey to higher frequency.

Click Rate 105

Click Rate Budget Programs Case Studies Open Rate 105

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 105

Social Media Template Work Management Marketing Management 105

Martech

JULY 18, 2023

A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. Sam’s Club members have many ways to search and shop for products, as well as to buy them. Why we care.

Advertising Agencies 90

Advertising Agencies Media ROAS Touchpoints 90

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy. Let's be honest. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 102

ROI Top of Funnel Work Management Advertising Agencies 102

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. A new year means new opportunities. CMOs have long encountered this problem.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Behavioral data (browsing history, search queries, etc.) to evaluate the impact of your social media campaigns. to assess the effectiveness of your email campaigns.

Paid Content 77

Paid Content Acquisitions Cost per Acquisition Marketing AI 77

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Influencers. It makes sense.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125